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Alvarion Markets, Positioning and Offering. Proprietary Information. 2 Outline Alvarion Market – “The 3 pillars” Market trends Who are we ? Where are.

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Presentation on theme: "Alvarion Markets, Positioning and Offering. Proprietary Information. 2 Outline Alvarion Market – “The 3 pillars” Market trends Who are we ? Where are."— Presentation transcript:

1 Alvarion Markets, Positioning and Offering

2 Proprietary Information. 2 Outline Alvarion Market – “The 3 pillars” Market trends Who are we ? Where are we coming from ? Alvarion Offering and Positioning Road Map New Alvarion - Marketing rebound Wavion who?

3 Proprietary Information. 3 Alvarion New Market Focus – "3 Pillars" BWA Market Traditional, Fix operators, Licensed, WiMax driven Size – $1.9B (Mobile and Fix) Addressable (BWA Fixed/Nomadic WiMAX) – $500M, moderate growth Growth components: WiMAX CPE Networks in transition WiMAX/LTE Fixed/Nomadic TD-LTE Market will move partially, slowly, to TD-LTE Alvarion strategy - Preserve market position - Look for large enough niche markets to leverage Alvarion technology

4 Proprietary Information. 4 Alvarion New Market Focus – "3 Pillars" 5GHz Private networks (Enterprise, Verticals) market Typical topologies: PtP, PtMP - WiFi, WiMAX, Proprietary “Close garden” solution Size - $800M, CAGR - 13% Alvarion Strategy - Rebound and grow Carrier grade WiFi market New, Mobile Carriers Traditional, Enterprise Open system, mobile WiFi device driven Size - $500M, CAGR - 40% Alvarion Strategy - Grow and lead

5 Proprietary Information. 5 Wireless Broadband Market Smartphones and tablets are driving exploding data and video traffic Operators’ usage of Wi-Fi for data offloading and backhauling, in order to reduce cost, improve QoS, and enable service expansion Technology choice (Wi-Fi, 4G/LTE, Femto) driven by capacity, availability & cost “White Space” initiative and unlicensed spectrum will use Wi-Fi and LTE Wi-Fi4G/LTE Unlicensed Spectrum/bands (2.4, 5 GHz) Licensed bands (700MHz, 1.8, 2.1, 2.3, 2.5, 3.5 GHz) Focused on fixed & mobile applicationsFocused on country- wide mobile applications Lowest cost last mile solution (matured, small BS, CPE volume, consolidated standard) consumer electronics Medium to high cost (non-mature, large BS, expensive CPE) 2-3 years for mass market Expanding to “White Space” – “Wi-Fi on Steroids” Frequency & bandwidth allocation delays, diversified Wi-Fi and LTE are complementary solutions for carriers

6 Proprietary Information. 6 Source: AT&T Data DownloadsUsers Mobile devices and increased mobile video driving usage Capacity Demand Capacity Supply Capacity Shortage Source: Rysavy Research 2010 Operators now understand they need all spectrum and all technologies Exponential Data Usage Growth AT&T reports an 8X increase in data traffic between ‘07-’10, coinciding with the launch of the iPhone; driving broadband download demand with less capability to provide capacity Cisco study projects 26x growth from ’10 -’15, to 6.3 exabytes/month; 2/3 rds will be video Skyrocketing Data Usage Average Demand vs. Capacity per User (USA)

7 Proprietary Information. 7 Where Are We Coming From ? 2 decades of wireless experience One of the largest fix wireless focused R&D organization One of the largest outdoor fix wireless installed base Large customer base Larger partners base WiMAX, WiMAX, … many technology building blocks (OFDMA, MIMO, etc.) are part of LTE

8 Proprietary Information. 8 Who Are We? Broadband Wireless Solutions provider Strong two market pillars – Carriers, Enterprise Multiple technologies – WiMAX, WiFi, DAS Value creator – Connectivity, Coverage, Capacity Company in transition From the Elephant track to leading in large niche markets In turn-around: From declining to stabilizing to rebounding Providers of optimized broadband wireless solutions to address connectivity, capacity and coverage challenges of public and private networks

9 Proprietary Information. 9 New Alvarion - Launch Reposition the company: New strategy and messages Multiple technologies and solutions Serving both Public and Private networks New product launches after 2 years with no product “news” Profitable company after few years with losses New branding to serve the above Launch in the Sales kick off

10 Proprietary Information. 10 Alvarion Multi-Technology Solution Portfolio Market / Solution Mobile Carriers BWA Operators/WISPs Enterprise/ Vertical Markets 4G RAN (Licensed & Unlicensed spectrum) PrimarySecondary - Close Garden 5GHz - Carrier-Grade WiFi 2.4GHz and 5GHz Primary (cellular offload) Primary (access, backhaul) Primary (access; backhaul) Intelligent DASPrimarySecondary Unique combination of complementary solutions optimized for a variety of networks, applications, topologies, and environments Unique combination of complementary solutions optimized for a variety of networks, applications, topologies, and environments

11 Proprietary Information. 11 Public Safety Smart City Industries & Business & Utility Private Networks WISPs Fixed Access 4G Broadband Urban & Rural 4G Wireless Access 4G Small Cell Backhaul DAS In-Building Capacity & Coverage DAS Metro WiFi Carrier WiFi Products and Solutions 3G Data Offload WBSn Breeze Ultra BreezeMAX Extreme Breeze Access VL BreezeNet B BreezeCell BreezeMAX 4Motion WALKair Breeze Compact WBSn

12 Proprietary Information. 12 A Full Spectrum Portfolio MHz – – GHz WALKair Breeze Cell BreezeMAX 4Motion Compact WBSn Ultra BNB VL Extreme MHz – – GHz BNB WBSn VL WBS

13 Proprietary Information. 13 Alvarion Product Plan 2012 New products launch in all three market pillars Compact Ultra WBSn Major product milestones Extreme 2.0 WALKair 5000 LTE Trial, Phase 2 NMS, Uplift and Wavion products DAS, Strategic customer and partner

14 Proprietary Information. 14 Carrier Wi-Fi WBSn-2400-S WBSn-2400-O WBSn-2450-S WBSn-2450-O WBSn-2450-SO/OS WBSn-2400-E AlvariStar DAS.. BreezeCell v2.0 Private Networks Extreme v1.8 Ultra PtP Ultra PtMP Extreme v2.0 4G Wireless Access 4Motion v3.5 WALKair 5000 Compact 3.5GHz BMAX Pro 6000 LTE Demo II Compact 2.5G * Portfolio Roadmap H2’11 H1’12H2’12

15 Proprietary Information. 15 Why New Branding? Reflect the new Alvarion strategy and messages Reposition Alvarion as a key provider of broadband solutions to private and public networks Reflect the merger of Alvarion and Wavion – “One Company – New Brand” Connect to our customers’ business and lifestyle Give Alvarion a modernized and refreshed look

16 Proprietary Information. 16 How Do We “Look”

17 Proprietary Information. 17 COO Organization Structure COO Tal Meirzon BD Eedo Lifshitz Sales Zeev Farkash PMI & CFO Adi Sapir Operation Adi Corem HR Lilach Romano CTO Mark Altshuller, Dr. Mati Wax R&D Yishai Amsterdamer, Ruby Tweg Products & DAS Ron Agam Marketing & CS Ulik Broida & Open Position

18 Proprietary Information. 18 Who is Wavion? Mission Provide wider coverage, higher capacity and lower cost outdoor Wi-Fi solutions for carrier-grade broadband applications Key Stats Founded in 2000 An Alvarion company since 11/11 HQ – Yokneam, Israel Global presence in the US, Brazil, Mexico, Colombia, India, China, Philippines, Singapore, Africa, Russia Large scale deployments in over 75 countries and with hundreds of Service Providers Products, Solution, Technology Access, Backhaul and CPE products, spanning 2.4 GHz, 4.9 – 5.9 GHz, 700 MHz End-to-end Outdoor Wi-Fi (802.11a/b/g/n) solution Unique Beamforming and Interference mitigating technologies Customers Carriers and ISPs, Governments, Enterprises Applications Metro Wi-Fi Cellular off-loading Rural broadband Education, Healthcare, Hospitality connectivity SME, Residential and Enterprise Digital city (security and video surveillance) Energy management / Smart grid / Utilities

19 Proprietary Information. 19 Wi-Fi Market Trends Growing number of Wi-Fi devices Consolidation of Wi-Fi in Cellular handheld devices Start of Wi-Fi consolidation in the core cellular network (handoffs, mobility, roaming) Most of outdoor Wi-Fi market is still in traditional applications and developing countries Carriers growing interest in Wi-Fi Outdoor is noisier 2011 was the transition year to “Outdoor 11.n”

20 Proprietary Information. 20 Demand for Carrier Grade Wi-Fi In Developed Countries 3G data offloading due to high penetration of smartphones and tablets Broadband extension to rural communities In Developing Countries Low cost broadband access for Metro and Rural Residential and SME, mostly desk-top users Synergies with existing cellular infrastructure Large carriers require licensed and unlicensed (Wi-Fi) frequencies to fully meet capacity needs Active deployments in US, Korea, Japan, EU etc. RFPs from Multinational carriers – Bharti, Telefonica, Vodafone, T-Mobile etc. New Carrier Grade Wi-Fi Market is Ramping up

21 Proprietary Information. 21 ISPs, Government, Verticals Growth in traditional unlicensed markets – mass market technology and devices ISPs Government Vertical markets Education Campuses Healthcare Hospitality connectivity Digital city (Security and Video Surveillance) Energy Management / Smart Grid / Utilities

22 Proprietary Information. 22 Wavion technology used globally in Developed and Developing Countries, each with unique requirements Selected Customer Case Studies TTML (TATA), India (Carrier) Wireless Coverage of ~50 K”m 2 in Navi Mumbai 220 WBS-2400 base stations Utilizes the cellular infrastructure 10,000 subscribers China Carriers (Carrier) China Mobile, China Telecom, China Unicom 3 Provinces – Sichuan, Guangxi, Inner Mongolia 1000 base stations Residential, 3G offloading, Universities, Terminal hubs San Luis Telecom, Argentina (Metro/Muni) Wireless coverage for the local community, schools, students, companies, factories, municipalities & hotels 84 towns, blanket coverage 620 WBS nd order 100 WBS-2400 for 10 additional cities(2/2010) Ural Sviaz (USI), Russia (Metro) Wireless coverage of the area Capital Yekaterinburg 350 WBS-2400 base stations, 17,000 users Utilizes roof tops and the cellular infrastructure

23 Proprietary Information. 23 Industry’s first two-way Beamforming with n Gigabit outdoor Wi-Fi system Carrier grade end-to-end solution Fastest ROI, 50% less CAPEX and OPEX required Leading interference immunity suite Seamless mobile data offload Omni New WBSn Family of Base Stations Flexible Access and Backhaul Solution Sector & Omni Enhanced OmniSector

24 Proprietary Information. 24 Wavion offers end-to-end carrier grade wireless networks for a variety of applications, based on its Omni-direction and Sector Base Stations Carrier grade Wi-Fi solution One-stop-shop for project execution Wide product range Access, backhaul, CPEs, NMS, service provisioning, billing Fully managed Open standards Layer 3 – 4 routing, QOS, AAA, etc. WBSn - E2E Wi-Fi Network Solution CPE Access Network Bridging & Backhauling Core Network Indoor CPEs Integrated backhaul Self forming Self healing Portable Wi-Fi clients Multiple configurations, 2.4 and 5 GHz dual band Point-to-point links Wavion Service-Pro WavioNet NMS Outdoor CPEs USB CPEs

25 Proprietary Information. 25 NOC IP core Cellular Data Network Internet GW WAN HLR Beamforming n Carrier grade SIM authentication Local break-out and full BH Future: HS2.0, LBS, roaming Wavion’s Mobile Data Offload

26 Proprietary Information. 26 Signal Strength HGDP Antenna Array 8 dB Beamforming gain and 12 dB HGDP antenna array gain 8 dB Beamforming gain and 12 dB HGDP antenna array gain Beamforming Explained Leverages multiple radios and a unique High Gain Diversely Polarized (HGDP) antenna array Focuses the energy to and from clients on Rx and Tx Adapts per packet per user – tracks movements and noise variations Exploits multipath by coherently combining all reflections

27 Proprietary Information. 27 Typical Deployment Scenarios As Far As Wi-Fi Can GO

28 Proprietary Information. 28 Unlicensed BWA Market & Positioning Low-End WISPs High-End WISPs Campus Safe City Air ports Sea ports Mines Oil & gas Hotels Malls SPG Access Service 3G Offload Ubiquiti MikroTik Alvarion + Wavion Ruckus Motorola Radwin, Tropos, Firetide, Skypilot Altai, BelAir $$$ per Account Direct Distribution G r o w t h Cisco

29 Proprietary Information. 29 WLOB Sales Plan Target revenues of GM=63% 2012 Pipeline of $40M China (CM, CT, CU):$6M - $10M Philippines (PLDT, Smart,Glob): $8M - $10M Nigeria (MTN, Glo):$5M - $10M Indonesia (Indosat, First Media)$2M - $4M LATAM, NA, EU (W&E), India region$10M - $15M WLOB Upside US, FM,$5M Nigeria MTN, Services$3M Brazil, Parks $2M Paraguay, Paracom$2M Strategic partners - ZTE, NSN$4M Alvarion sales team upside - TBD

30 Proprietary Information. 30 WLOB Sales Plan #2 Strategic Partners OEM with ZTE Ericsson / NSN / ALU – achieve homologation, at least one Production in Brazil ODM for WiFi Indoor strategy - WCPEn / WBSn-I Market Penetration Asia - Indonesia, Thailand, Vietnam, Japan, Australia Africa – Another Cellular group and large distributors Western Europe Eastern Europe - Serbia, Poland, Romania, Bulgaria, Hungary New Markets 5.x Access and Backhaul – “Open garden” Large scale indoor offering and GTM Cable market, product, GTM - TBD 700 MHz market – Sign new agreement with FM

31 Proprietary Information. 31 Sales Synergies in Process Western Europe Strongest area of performance for Alvarion weakest for Wavion Wavion missed major opportunities in Europe in 2011 – T-Mobile, O2 One Sales organization led by Gadi’s team in W. Europe Asia Strongest area of performance for Wavion, weakest for Alvarion One Sales organization led by Zeev Working few mutual accounts in several countries Cross compensation defined: win – win Knowledge: Webinars, Sales kick-off Offering: 2.4GHz, 2450GHz - “open garden” access products for channels 700MHz (700 – 800MHz) - WBS + CPE

32 Proprietary Information. 32 Summary Wider technology, wider offering, wider addressable market New comer to a strong growth market, well positioned to succeed in this market Sizeable company for a growing market Strong synergies between Alvarion - Wavion Good news to the market - new strategy, new products, new markets Streamlined organization 2012 should be a turning point – It’s execution time !

33 Thank You Name: Tal Meirzon Phone:


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