1. Power of Persuasion

2. Persuasion A means of convincing people to: Buy a certain product
Believe something
Act a certain way
Agree with a point of view

3. Why should we learn about this?
Companies persuade us to buy certain products
Politicians persuade us to support them
Peers sometimes use persuasion to get others to join them in an activity
You may want to persuade others to agree with you or do something you want them to do

4. Audience Who are you trying to persuade?
Advertisers know how to target their audience

5. Persuasive Techniques
Appeal to Emotion
Bandwagon
Humor
Celebrity endorsement
Word choice

6. Appeal to Emotion Words or pictures that appeal to our emotions
May appeal to positive emotions
Happiness, excitement
Or negative emotions
Fear, sadness
Commercial

7. Bandwagon
*Convincing us to accept someone or something because of its popularity
“Everyone else is doing it” Or
“Everyone else has one”
Commercial

8. Humor Make the audience laugh
Often gives little or no information about the product
Commercial

9. Celebrity Endorsement
A famous person appears in the ad
If _______________ uses the product, then it must be good
Commercial

10. Word Choice Repetition: -Repeating a name, slogan or image Commercial
over and over in the same advertisement
Commercial
*Glittering generalities:
-Telling only positive things about
something or someone, without giving evidence or facts

11. Today’s Activity Look at each print ad Answer these questions:
Who is the advertiser?
Who is the target audience?
What persuasive techniques are used?

12. Students’ Powerpoints

13. Group Activity Create a commercial for your product
-Length: 30 seconds -1minute
-Must include the persuasive techniques assigned to you
*Can include humor
-Must have a sign
-Can use props and/or costumes
-Everyone must participate and the top 3 will be featured on this powerpoint.

14. Group Commercial
George, Theo, Taylor and Mardi advertise the IPOD using the techniques of humor, bandwagon and celebrity endorsements.
Our commercial

15. Group Commercial
Jordan, Taylor, Walter and Sarah advertise “The Greatest Place on Earth” using humor, bandwagon, word choice and celebrity endorsement. Our commercial

16. Group Commercial
Rachel, Sydney, Sebastian and Nate advertise Golden Spoon using humor, word choice, bandwagon, and celebrity endorsement. Our commercial.