2 Persuasion A means of convincing people to: Buy a certain product Believe somethingAct a certain wayAgree with a point of view
3 Why should we learn about this? Companies persuade us to buy certain productsPoliticians persuade us to support themPeers sometimes use persuasion to get others to join them in an activityYou may want to persuade others to agree with you or do something you want them to do
4 Audience Who are you trying to persuade? Advertisers know how to target their audience
5 Persuasive Techniques Appeal to EmotionBandwagonHumorCelebrity endorsementWord choice
6 Appeal to Emotion Words or pictures that appeal to our emotions May appeal to positive emotionsHappiness, excitementOr negative emotionsFear, sadnessCommercial
7 Bandwagon*Convincing us to accept someone or something because of its popularity“Everyone else is doing it”Or“Everyone else has one”Commercial
8 Humor Make the audience laugh Often gives little or no information about the productCommercial
9 Celebrity Endorsement A famous person appears in the adIf _______________ uses the product, then it must be goodCommercial
10 Word Choice Repetition: -Repeating a name, slogan or image Commercial over and over in the same advertisementCommercial*Glittering generalities:-Telling only positive things aboutsomething or someone, without giving evidence or facts
11 Today’s Activity Look at each print ad Answer these questions: Who is the advertiser?Who is the target audience?What persuasive techniques are used?
13 Group Activity Create a commercial for your product -Length: 30 seconds -1minute-Must include the persuasive techniques assigned to you*Can include humor-Must have a sign-Can use props and/or costumes-Everyone must participate and the top 3 will be featured on this powerpoint.
14 Group CommercialGeorge, Theo, Taylor and Mardi advertise the IPOD using the techniques of humor, bandwagon and celebrity endorsements.Our commercial
15 Group CommercialJordan, Taylor, Walter and Sarah advertise “The Greatest Place on Earth” using humor, bandwagon, word choice and celebrity endorsement. Our commercial
16 Group CommercialRachel, Sydney, Sebastian and Nate advertise Golden Spoon using humor, word choice, bandwagon, and celebrity endorsement. Our commercial.