2 What do these images have in common? aThey are all used to influence you to do something. aThey are all examples of propaganda.
3 What?Messages used to persuade you to believe something or to do something.To persuade you to:Buy somethingThink somethingDo somethingWho?Why?CorporationsGovernmentIndividualsWhere?How?CommercialsPackgagingBillboardsnewspapersSpeechesStoresInternetEverywhere!!There are 5 techniques for using propaganda that we will learn.
4 1. The first type of propaganda is: BANDWAGONThis technique tries to persuade everyone to join in and do the same thing.
5 Why is this an example of BANDWAGON? Bandwagon works because it makes you think « everyone else is doing it » and so should you.Why is this an example of BANDWAGON?
6 What other examples of BANDWAGON can you think of?
7 2. The second type of propaganda is: LOADED (EMOTIONAL)WORDSUsing words that will make people feel strongly about someone or something.
8 What is the LOADED WORD in this ad? Loaded (emotional) words work because they make you feel a certain way.What is the LOADED WORD in this ad?
9 What other examples of LOADED WORDS can you think of?
10 2. The third type of propaganda is: TESTIMONIALUsing words and images of a famous person or expert to persuade.
11 Who are you supposed to trust in this TESTIMONIAL? Testimonial works because you feel you can trust the words of an expert or someone who is famous.Who are you supposed to trust in this TESTIMONIAL?Who is the expert in this TESTIMONIAL?
12 What other examples of TESTIMONIAL can you think of?
13 2. The fourth type of propaganda is: TRANSFERUsing images to bring up strong feelings (positive or negative) in order to persuade.
14 Transfer works because you transfer the happy feeling you associate with a picture to happy feelings about a person or product.What feelings does this picture represent?What product are we supposed to transfer those feelings to?Even though Coke has nothing to do with Christmas, we are supposed to transfer the happy feelings of Christmas to the product.
15 What other examples of TRANSFER can you think of?
16 2. The fifth type of propaganda is: REPETITIONUsing repeated messages or pictures to persuade.
17 How many times is the product repeated in this picture? Repetition works because you remember things you have seen more than once.How many times is the product repeated in this picture?
18 What other examples of REPETITION can you think of?
19 – “ Everyone else is doing it!” - “Those words are powerful!” LET’S REVIEW: The five types of propaganda techniques are: What tag line would you give each propaganda technique?BandwagonLoaded wordsTestimonialTransferRepetition– “ Everyone else is doing it!”- “Those words are powerful!”“I trust celebrities and experts.”“A picture is worth a thousand words”“I remember things I see often”
20 POP QUIZ!!!!! What technique is being used in this ad for Coca-Cola? BandwagonLoaded wordsTestimonialTransferRepetition
21 Bandwagon Loaded words Testimonial Transfer Repetition POP QUIZ!!!!! What technique is being used in this poster from World War 1?BandwagonLoaded wordsTestimonialTransferRepetition
22 POP QUIZ!!!!! What technique is being used in this ad for MAC? BandwagonLoaded wordsTestimonialTransferRepetition
23 POP QUIZ!!!!! What technique is being used in this ad ? BandwagonLoaded wordsTestimonialTransferRepetition
24 POP QUIZ!!!!! What technique is being used in this ad for Pringles? BandwagonLoaded wordsTestimonialTransferRepetition
25 DISCUSSIONWhich type of propaganda technique do you think is most effective?Can you think of a commercial that uses more than one of the techniques?Do you think news programs also use propaganda?Is propaganda always bad?What kind of propaganda did you see today?