Presentation on theme: "Persuasive Techniques and Propaganda"— Presentation transcript:
1 Persuasive Techniques and Propaganda Academic English 10Mrs. Weis
2 What is Propaganda?Persuasive techniques applied by politicians, journalists, television personalities, and others to accomplish their desired ends.These techniques persuade us not through the give-and-take of argument and debate, but through manipulating symbols and basic human emotions.
3 What do these images have in common? They are all used to influence you to do something.They are all examples of propaganda!
4 WHAT?A message used to persuade you to believe something or do somethingPropagandaWHY?To persuade you to buy something, think something, or do something.WHO?CorporationsGovernmentIndividualsWHERE?Commercials Packaging Speeches Stores Billboards Internet Newspapers Everywhere!HOW?There are 7 propaganda techniques we will learn
5 The 1st type of Propaganda is… BandwagonPersuading people to do something by letting them know others are doing it.All thecool kidsare doing itEverybodyhas one!
6 Bandwagon video clips https://www.youtube.com/watch?v=ay4WfBVKDmU
7 Bandwagon works because it makes you think “everyone is doing it” and you should too. Why is this sign considered BANDWAGON?
8 The 2nd type of Propaganda is… TestimonialUsing words and images of a famous person or an expert to persuade.
13 The 4th type of Propaganda is… Name-CallingLinks a person, idea, or product to a negative symbol.
14 What are some other examples of NAME-CALLING propaganda? —notice the name-calling is inferred, we are assuming that PC is a bad product, making MAC better.This ad is putting down the “fake beauty” we see in advertising by showing us how we are deceived by what we see in ads.
15 The 5th type of propaganda is Glittering GeneralitiesOffers words of praise for a product or person; uses nice, sometime loaded words, drawing on goodness and patriotism.
21 Other examples of propaganda techniques… SloganBiasAppeal to emotionEither/orProConScare tacticsCall to ActionConnotationClaim
22 Forms of Propaganda Advertisements Editorials Speeches Reviews Blogs Persuasive Essays
23 Why use Propaganda?Advertisements try to convince us to buy or do something.Speeches try to convince us to take action.Reviews evaluate items like books or movies and state an opinion as to whether the product is worth the reader’s time and money.Persuasive essays use logic, reason, and emotion to convince readers to join the writer in a certain point of view.
24 Supporting Arguments Three types of appeals: Logical Appeal (Logos) – Does the author’s proposal make sense?Ethical Appeal (Ethos) – Is the author’s proposal the right thing to do?Emotional Appeal (Pathos) – Will accepting the author’s proposal make me feel better?