2Glittering Generalities Example from 1984: “From where Winston stood it was just possible to read, picked out at on its white face in elegant lettering, the three slogans of the This quote shows glittering generalities because it uses three slogans that use large and inviting words. The words that would really pop out at someone would be PEACE, FREEDOM, and STRENGTH. These words from Big Brother would cause the people to fear him and show his authority over them. Big Brother is using the technique of a slogan to keep reminding his people who is in charge. It also shows the way Big Brother wanted the people to think.This ad shows glittering generalities. It uses the word HOPE. This is glittering generalities because the word HOPE is a word that attracts people and is a positive word. Americans were looking for a new person to represent them and to make things better for them. The word HOPE gives them a positive outlook on Obama’s presidency. The slogan “HOPE” always will remind people of Obama and the positive things he has to bring to his presidency.
3Testimonial http://www.youtube.com/watch?v=LGwQmxiIJeE Example from This is testimonial because it shows the power Big Brother has. With the picture, it is a reminder to the people that Big Brother has the power over everyone. Big Brother is showing he will approve of anyone who follows his rules and thinks the way he does. Everyone respects him for the most part and knows he is experienced in ruling his country.This commercial represents testimonial. It represents testimonial because a well-known athletic, Drew Brees, is promoting the product. When fans see their favorite player or a football icon, they will want to buy the same product he uses. It shows that Drew Brees approves the product, so other people will want to try it. Testimonial gives people to urge to buy a product by using their favorite celebrity or a famous icon.
4BandwagonExample from 1984: During Hate Week, a bunch of people would shout and scream trying to get people to hate the enemy. They would use words, songs, speeches, and posters to have the whole country go against the enemy. Once someone seems a large group of people rallying against an enemy, they will want to join in so they don’t look like outsiders. If you didn’t join in on the rally, everyone would look at you like you didn’t belong.This ad “We Can Do It!” follows the propaganda technique, bandwagon. Using the word “we”, it shows that everyone can be involved to accomplish something. This is promoting the war and telling everyone they should get involved to help out. Also, by using the word “we”, it is saying whoever isn’t involved will be left out and an outsider. This ad is telling everyone to join in on helping the war and helping the country win.
5TransferThis quote describes the propaganda technique transfer. The poster has a picture of Big Brother reminds the people that he is in charge and has all the authority. It causes fear in the people when his eyes “follow you when you move”. There are posters all over the country making sure the people don’t forget who is in charge and who they should respect. By causing people fear, it makes them respect and approve Big Brother more.This ad explains the propaganda technique transfer. Uncle Sam is trying to transfer your pride in the country to help out in the war. It shows Uncle Sam and the United States are counting on you to help the war. The ad is transferring Uncle Sam’s pride and effort to you feeling the same.
6Naming Calling http://www.youtube.com/watch?v=FWXqpHEsrxc Example from 1984: This quote from 1984 is an example of name calling. It is name calling because it uses a number of very negative words, such as “massacres, rapings, torture, prisoners, bombing, lying, aggressions, and broken”. These words cause fear in people because of the scary images they imagine. A man is talking during Hate Week and is trying to convince the people to hate the enemy because of these awful and fearful things. The words are allowing the country where Winston lives to hate their enemy even more than they did before.This commercial using the naming calling technique. This commercial is about Barack Obama and the things he is promising the citizens of the U.S, but not letting happening. The commercial says all the negative things about Barack Obama and makes you want to believe what he is doing wrong. It is arousing prejudice by making citizens dislike Obama and vote for John McCain. The commercial is trying to give citizens a different opinion of Barack Obama without much evidence.