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Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince.

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Presentation on theme: "Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince."— Presentation transcript:

1 Do Now: In your notebooks…. Write about a time you convinced someone to do something or buy something or believe something? What was it? How did you convince them? Do you think you are good at convincing people?

2 What do all these pictures have in common?

3 Persuasive Techniques PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. (Otherwise known as: PROPAGANDA)

4

5 What is persuasion? Generally an appeal to emotion, not intellect. Generally an appeal to emotion, not intellect. An attempt to change your behavior An attempt to change your behavior It attempts to guide your choice It attempts to guide your choice

6 Who uses propaganda? Military Media Advertisers Politicians You and I!!!

7 Propaganda Techniques Bandwagon Technique Testimonial Loaded Word Misuse of statistics Name calling or stereotyping Plain Folks Snob Appeal Transfer

8 Bandwagon Technique Everyone is doing it! You should too!!!

9 Testimonial Testimonials are quotations or endorsements which connect a famous or respectable person with a product or item.

10 Loaded Word Use loaded words like... –new –improved –best

11 Misuse of Statistics When the statistics are based on a falsehood.

12 Name Calling or stereotyping

13 Snob Appeal aims to flatter Makes insinuation that this product is better than others. avant garde ahead of the times. The ultimate driving machine Lexus sports car

14 Plain Folks Makes the leaders look like Plain folks (mom and pop style). -a convincing method to show they are just common people. -Opposite of snob appeal

15 Transfer -Feelings (good or bad) are transferred to something else. Transfer tries to make you view something in the same way as they view something else. In the Kerry vs. Bush campaign, an internet circulated showing similar physical characteristics between John Kerry and a Frankenstein monster.

16 PRACTICE: What type of propaganda technique is used in the following ad? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer B. Loaded word

17 What type of propaganda technique is used in the following ad? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer C. Testimonial

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19 Loaded Word

20 What type of propaganda technique is used in the following ad? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer D. Name Calling

21 What type of propaganda technique is used in the following ad? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer A. Bandwagon

22 What type of propaganda technique is used in the following ad? C. Testimonial A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer

23 What type of propaganda technique is used in the following ad? Loaded Word A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer

24 What type of propaganda technique is used in the following ad? Loaded Word A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer

25 What type of propaganda technique is used in the following ad? Bandwagon A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer

26 What type of propaganda is this? Misuse of Statistics 95% of homework assigned is busy work and is not beneficial to the student! A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer

27 What type of propaganda technique is used in the following ad? Snob Appeal A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer

28 What type of propaganda is this? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer Testimonial

29 What type of propaganda is this? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer D. Name -Calling

30 What type of propaganda is this? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer F. Snob appeal

31 What type of propaganda is this? A.Bandwagon B.Loaded Words C.Testimonial D.Name-Calling E.Plain Folks F.Snob Appeal G.Misuse of Statistics H.Transfer B. Loaded Words

32 In your groups: Have your leader come and choose: -3-4 magazines & -8 post-it notes. - Identify 7 out of the 8 propaganda techniques. Label them on your post- it and stick them on the advertisement. You will share them!

33 With a partner choose a type of persuasive device. Come up with an advertisement. You must use color! You may use ONLY the following: 1.) Misuse of statistics 2.) Name calling or stereotyping 3.) Plain Folks 4.) Snob Appeal 5.) Transfer 6.) Loaded Words On the back, explain which type of propaganda it is and why.


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