Presentation on theme: "T h e I m p o r t a n c e a n d P u r p o s e o f T r a d e F a i r s, F o r e c a s t i n g a n d T r e n d s I n T e x t i l e s."— Presentation transcript:
T h e I m p o r t a n c e a n d P u r p o s e o f T r a d e F a i r s, F o r e c a s t i n g a n d T r e n d s I n T e x t i l e s
We are going to look at how, why, where, what, when and who makes fashion
Trend forecasting is all about being inspirational and innovative. Research is done into tracking trends globally and looking into consumer behaviour. These are all translated into future concepts. Trend forecasters are a small group of people from a variety of creative backgrounds. They are conceptual thinkers, fine artists, philosophers, product designers, textile artists, photographers, researchers, anthropologists, art historians, architects, marketers, specialists in technology and people with a holistic and intuitive approach to the future.
Forecasting is a highly intricate & complex process. The idea is to interpret information and communicate it clearly through a combining of text and visuals. To express thoughts and philosophies in strong visuals with colours, materials, surfaces and shapes.
Every design company in Europe and the United States of America uses trend forecasting services to gather vital trend information. Textile View is one of the leading international trend magazines that show colour and design predictions. Yarns, woven, printed and knitted fabrics for the three following seasons are shown in the form of trend collages, sketched, photos and concise explanations. This information is complemented by examples of important trend setting styling ideas for the ready-to-wear industry as well as themes and designs for home textiles. It is an inspirational journal showing professional high quality information and a comprehensive view of fashion developments, including lifestyle reports, artistic trends, interior design tendencies and information about the international art and design world.
Forecasters and trend books are sold at International Trade shows and work 18 months in advance of the seasons. Designers and manufactures pay a lot of attention to the forecasts as these will dictate what will be hot and what will not. Pantone colour palates are then put together by colour forecasting services. Designer and manufactures invest thousands of pounds in these as they help achieve improved sales, increased profits and greater market penetration.
Textile trade shows are a vital link for designers, manufacturers and industry to gather new ideas and gain growth. They provide platforms to show the latest developments in fibres, fabrics and yarn technologies. Trade shows are international affairs and bring together everyone in the textile industry to foster textile research and innovation in design.
Paris Pole Mode – offering diverse, creative yarns and fabric accessories for more than 40,000 professionals from the clothing trade Premier Vision – holding all the key trends and predictions for the coming 18 months Expofil – specialising in new fibres and yarns on offer worldwide ModAmount – putting the new creations of functional and decorative accessories on the market Indigo – where fashion professionals meet designers from all over the world to showcase 100,000 of new designs The most famous of these is Premier Vision held in Paris twice a year for the Spring/Summer collections and the Autumn/Winter collections. The trade show is made up of five salons comprising:
The internet is now a major source of trend information for designers. the Worth Global Style Network, is an online business-to-business news and information service for the fashion and style industry. Unfortunately it requires a membership fee, but students studying fashion and textiles at University can often have access to it through their course. It is a fast-moving up-to-date resource on everything that trend has to offer. It is a global project that provides the latest access to catwalks, trend analysis, retail reports and industry resources all at the touch of a button. This is crucial in the fickle world of fashion.
F a dThe hotpants of the 1970s. Fad cycles catch on well and peak quickly C l a s s i cThe little black dress. Classic fashion is practical, easy to wear and always in style S t a n d a r dThe mini skirt. An example of a standard fashion cycle that lasts about two years A product cycle is the way that designers and manufacturers identify how well a particular product is doing and decide when to replace it
Fashion fads come and go, they are always short lived and often remembered. In 1964 the New York and LA disco scene was in. Thigh-high skirts and bright calf-level Go-Go boots with a broad heel were the thing to wear. They originated from the Parisian collection of Andre Courreges, and that year his collection overshadowed many seasoned designers like Coco Chanel. It was the year that Nancy Sinatra topped music charts with her smash hit These Boots Are Made For Walking. The record sold almost four million copies and she will always be remembered alongside the go-go boots fashion. By the spring of 1965, go-go boots began to fall out of fashion with designers showing shorter skirts and higher boots. F a d o r F u n k y ?
Classic is a fashion style. It comes from a simple, chic and impeccably dressed wardrobe of key pieces. Think Jackie Kennedy or Catherine Deneuve. The classics are something that never go out of style and you can go anywhere in. It is usually pieces that are well made, of good quality fabrics, that fit well. Fabrics tend to be lightweight wool, gabardine, silk, cotton, linen, cashmere and textured microfibres. Tailored pieces often cost more money but can last for years and sit well on the wearer. The advantages of classic clothes are that they last longer and can be adapted and updated with accessories such as scarf's, necklaces, belts and bags. C l a s s i c – Having lasting significance or worth; enduring THE CLASSICS Little Black Dress Three-Piece Suit Navy Blazer White Shirt Khaki Slacks Cashmere Sweater Jeans Trench Coat
S t a n d a r d A standard fashion cycle generally lasts two years. It normally passes through four stages. From the time that a style leader buys a new exclusive design, through to the style follower who buys into the look when it becomes better known, simpler and costs less. Then the average consumer buys it when the style is readily available, simpler still and lower cost. Finally the decline laggards will buy the style in the sales when the popularity has passed its peak.
C o u t u r e – High fashion, Catwalk C u l t u r a l – Youth Intelligence, Cultural Identity P o l i t i c a l – War, Peace, Conservative, Communist M e d i a – Celebrities, Fashion Icons, Movies, Music I n f l u e n c e s
F a s h i o n C o u t u r e Haute couture (French for 'high sewing') is a common term for high fashion as produced in Paris and imitated in other fashion capitals such as New York, London, and Milan. Sometimes it is used only to refer to French fashion; at other times it refers to any unique stylish design made to order for wealthy and high-status clients. prêt-à-porter (French for ready to wear) Every haute couture house also markets prêt-à-porter collections, which typically deliver a higher return on investment than their custom clothing. Failing revenues have forced a few couture houses to abandon their less profitable couture division and concentrate solely on the less prestigious prêt-à- porter, perfumes, licensing and accessories.
M e d i a As seen on any best dressed list, stars of stage and screen know the need for stylist's and designer expertise in order to look their best. Designers often get famous celebrity's to wear their latest collections as PR and marketing strategies. Along with red carpet nights, famous faces also adorn the pages of magazines, for example Sarah Jessica Parker for Gap and, more recently, Madonna for Versace.
P o l i t i c a l I n f l u e n c e Politics plays and important role in the influence of fashion and can be seen through the ages to reflect the feeling of the times. The abolition of corsets championed by the suffragette movement and pioneered as far back as 1906 by the designer Paul Poiret. The freedom enhanced shortening of skirts for the flapper look of the 1920s. The New Look from Christian Dior in 1947 was a backlash from the Second World Wars stringency and rationing. It was defined by generous use of luxurious fabrics, a wasp- waisted silhouette and widely flared skirts. You only have to look at the recent fashion for camouflage prints and military wear to connect, (as it has been attributed in the press) to the current climate of war.
Fashion is very fickle, especially in the teen market. Youth intelligence is a big growth area for fashion and there is an entire trend-prediction service devoted to this area of the apparel industry. As this market is very fast moving, companies like Abercrombie and Fitch employ young cool hunters to figure out what is going to be the next big thing. They hang out in Ibiza, go to Glastonbury, and generally have a cool time while checking out all the latest street trends and predicting what will be up and coming street trends. C u l t u r a l & S t r e e t F a s h i o n Cool Hunter – Lee: …Actually it's a triangle. At the top of the triangle there's the innovator, which is like two to three percent of the population. Underneath them is the trend-setter, which we would say is about 17 percent. And what they do is they pick up on ideas that the innovators are doing and they kind of claim them as their own. Underneath them is an early adopter, which is questionable exactly what their percentage is, but they kind of are the layer above mainstream, which is about 80 percent. And what they do is they take what the trend-setter is doing and they make it palatable for mass consumption. They take it, they tweak it, they make it more acceptable, and that's when the mass consumer picks up on it and runs with it and then it actually kills it.
Notes Chavs – Burberry – Kate Moss Armani – Classic – Red carpet appeal Street fashion – Punks – Vivienne Westwood New Technologies – fabrics – dictate fashion – Lycra – polar fleece – gore- tex - neoprene Changing lifestyles – loose fitting and comfort clothes – Tommy Hilfiger – baggy street wear – jeans – track suits