Presentation on theme: "Chapter 2 FASHION By Mary Wolfe"— Presentation transcript:
1 Chapter 2 FASHION By Mary Wolfe Knowing About FashionChapter 2FASHIONBy Mary Wolfe
2 STYLE A particular design, shape, or types of apparel item Styles come Polo ShirtA particular design, shape, or types of apparel itemStyles comeand goMini skirtBell bottomsPoodle SkirtBermuda ShortsCountry or “Annie Hall Look”
3 FASHION The display of currently popular style of clothing Most accepted and up-to-dateContinual process of change
4 FadTemporary passing fashionUsually out of the ordinary
5 APPAREL All men’s, women’s, and children’s clothing A garment is a specific piece.
6 SILHOUETTE The shape of clothing styles The general direction a silhouette takes shows a fashion trend
7 High Fashion High Style Latest and newest fashionsJennifer Garner's vintage Valentino is one of the likely candidates for Oscar dress "interpreters."By Laura Rauch, APActress Reese Witherspoon arrives at the Academy Awards Sunday.
8 Avant-garde Most daring and wild designs Too far out to be considered fashionDraws attention to the wearer
9 Classic Continues to be popular even though fashion changes Always acceptable
10 Garment Fit Fitted to the shape of the body Draped to hang over the bodyTailored garments are sewn to fit the bodyComposites are a combination lf draped and tailored
11 Haute Couture “Finest dressmaking” in French High fashion industry, where the designer creates the original, individually designed fashionExpensive with limited numbersExclusive label of the designerMay be exclusively designed for a certain person
12 Made to Order or Custom Order Not designed for the person, but made to fit a certain personMay order from a runway or after seeing a sample or sketch
13 Copies Look like the haute courtier garments Are produced in quantitiesMay be sold in high end department storesLower quality of construction and fabrics
14 Knock-offs Lower priced copies of the garments Results from fashion piracy
15 Ready to Wear Mass produced the factories Standard sizes Manufacturing companies label
16 The Stores Retail sells to customers Wholesale sells to the trade Overruns are the garments left at the end of the season that have not soldIrregulars and seconds may have flaws
17 PricesHigh-priced designers get much attention, but account for only a tiny % of the clothing sold1/3 of all sales go to the moderate priced market2/3 of all sales go to the lowest priced market
18 Fashion Cycle Periodic return of specific styles or general shapes New style createdIt is introduced to the publicAdopted by fashion leadersIt is worn by many peopleDiscarded for a newer styleCan last several months or several years
19 Fashion silhouettes of the past 3 specific silhouettes would become popular every 100 yearsThe bell 1740’s and again in the 1840’sBack fullness in the 1780’s and again in the 1880’sTubular in the 1820’s and again in the 1920’s
21 Social, Economic, and Political Influences Fashion has always reflected the social conditions, current events, technology, popular entertainment, peoples values and attitudes.Historically people dressed according to their social class
22 Economic and Political Hard Times Clothing usually gives a more serious, conservative imageDuring “good times,” clothing is brighter, more adventuresome, more fun
23 Hemline IndexAs hemlines rose, the stock market rose (1920’s and 1960’s)People’s moods are affected by the way they dressDuring WW II, the government restricted the amount of fabric to be used for civilian clothing, so styles became tighter, with no cuffs, and skimpy seam allowances
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