Style Style refers to the shape of a particular item of clothing that makes it easy to recognize.Style refers to the shape of a particular item of clothing that makes it easy to recognize. Lapels=wide vs. narrowLapels=wide vs. narrow Sleeves and pant legs=tight vs. fullSleeves and pant legs=tight vs. full Skirt lengthsSkirt lengths
Fad A fad is a fashion that is very popular for only a short time.A fad is a fashion that is very popular for only a short time. Fads help teens express two important needs:Fads help teens express two important needs: –To belong to a group –Express their own individuality TIP Color Accessories Miniskirts Baggy pants
Avant-Guarde A French expression that in the clothing industry means being ahead of fashion.A French expression that in the clothing industry means being ahead of fashion. –Daring and unconventional –far out do not appeal to most people –ex. Cut out clothing, bright hair colors, extreme lip color
Fashion Merchandising Fashion merchandising is the promotion of apparel sales and involves all of the tasks necessary to deliver the clothing requests and meet the needs of potential customers and designers.
Fashion Trends A fad, sometimes called a trend, meme or a craze, is any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior's being perceived as novel in some way.
High Fashion/ another term for haute couture High fashion or rather ''haute couture'' in french, refers to high end clothes creations. They are very very expensive (starts easily around 4 digits up to few hundred thousands) designs that are unique or made in very limited editions. Mostly, the sewing is done by hand (embroidery, beading, knitting...) and with great fabrics (silk, mink, taffeta, cashmere, lace...).
Mass Fashion refers to fashions that are worn by a large number of people at any one time and continue to be accepted for long periods of time. They are typically produced and sold in large quantities and are within financial reach of most people.
Season a period of the year when something is best or available: