1. Save the Children internal Payroll Giving promotion Mervi Slade Payroll Giving Manager

2. How does Payroll Giving work for us?
Save the Children has appx. 9,000 PG supporters
Annual income £1M
Working with all the main PFOs (Hands on Helping, Payroll Giving in Action, sharing the Caring, Workplace Giving UK)

3. Starting point 800 staff, appx.
700 based in Farringdon HQ, rest regional
3% uptake
Last promotion: ?

4. Preparations Invited all the PFOs in to pitch
Face to face approach chosen as the campaign style
Freedom of choice
Target: 10% uptake to reach Gold PG Quality Mark Award
Theme: Going for Gold

5. Promotional activities
Using internal communication channels (online newsletter, posters in the kitchens and toilets)
Prize draw for all those who signed up during two week campaign window
Trophy for best division
Face to face promotions on each floor (desk drop, coffee/tea & cake, chat)
Newsletter update on weeks 1 and 2
Online giving launch on intranet after week 1

6. RESULTS 54 employees signed up to the scheme incl. CE
21 gave to Save the Children
35 other charities supported
£6,396 extra income to charities PA
‘Best internal comms since I have been working here’
10% goal reached!
External glory: winner of National Payroll Giving Excellence Awards Best Civil Society Employer
Now shortlisted for Best Benefits Communication – small employer Award at the Employee Benefits Awards

7. Make it fun! Add competition element (best department/branch/region)?
Use different themes: Valentines, Halloween, Easter, World Cup, Olympics, local events
FREE coffee, cakes, sandwiches, drinks…
Make it regular: not a one off wonder
Between active promotions: inductions, intranet, emergencies and other one-offs

8. Q&A Mervi Slade Payroll Giving Manager Save the Children