Presentation on theme: "Sutton Town Centre and Cheam Village Business Travel Networks"— Presentation transcript:
1 Sutton Town Centre and Cheam Village Business Travel Networks 14th May 2009ECOMM San SebastianJakub Bojczuk, SWELTRACOn behalf of Smarter Travel Sutton
2 IntroductionSmarter Travel Sutton is a 3-year project, which encourages people to consider the most sustainable mode of travel for their journey. The project aims to reduce residents car trips by 10% by September 2009.So what’s special about Sutton?- Car ownership is one of the highest in London- Trips to work by car are high – 50%- Outer London Borough with a green reputation.
3 Sutton and Cheam within Greater London Sutton Town CentreCheam Village
4 Context Criteria Sutton Cheam Existing travel patterns 46% of journeys to work made by car36% of households do not own the car57% people live 5 km away from their workplace57% of journeys to work made by car14% of households do not own the car42% people live 5 km away from their workplaceThe highest car ownership in the boroughPublic Transport accessibilityPTAL: 6aOne of the key rail stations in South London26 bus stops served by 13 bus routesPTAL: 2Conveniently located rail station9 bus stops served by 4 bus routesCycling/WalkingShared pedestrian/cycle space on High Street and cycle routes in surrounding areaNumerous cycle racksGood pedestrian facilitiesNo dedicated cycle pathsSheltered cycle parking outside the railway stationControlled Parking ZoneYesBusinessOffice space and retailersThe largest employment in the boroughCommunity spiritPlanning applicationsA few large new developments plannedOne development
6 Methodology Appoint a consultant on performance related pay. Target 50% of businesses in Sutton Town Centre with 20+ employees and 50% of businesses in Cheam Village with 10+ employeesWorking group established – TfL, Enterprise, CEN, LBS, SWELTRACRefine the business listWork with existing business networks such as Sutton Chamber of Commerce, Town Centre Manager, Economic Renewal and Regeneration teamNetworks promoted at business events as well as directly to businesses via letters/ , telephone and face-to-face contact.Registration and engagement with businesses
8 Methodology (2) TP networks launched in October 2007 Baseline TP surveys undertaken in February/March 2008 – 30% response rate – prize draw to encourage participation – I-trace compatibleArea wide travel plans draftedSite specific travel plan statements completed – including site auditsMeasures and initiatives implementedFollow up surveys undertaken in February/March 2009Future surveys in February/March 2010.
9 Measures & Initiatives Enterprise and CorporateFree cycle stands including installationMatch fundingFree signsDiscounted pool bikesWorkplace engagement eventsLiftshare and car sharing promotionFree cycle training
12 CommunicationA club newsletter is sent out every 1-2 months to all business championsBusinesses are sent A3 posters to display for staff with the latest offersAn offers’ page has been set up and updated regularly onBusinesses receive our help in updating their intranets and websitesSustainable transport events have been held at medium and larger organisations to make sure staff are aware of their travel options
14 ResultsSutton Town Centre Network covers 60 businesses (5000 employees)Cheam Village Network covers around 30 businesses (800 employees)The preliminary results suggest that 25% of staff travel more sustainably than they did a year ago.50% increase in cycling in the whole borough17% decrease in cycle theft.13% increase in bus patronage.The first London Borough to have 100% of schools covered by a travel plan.Over 16,000 employees covered by a workplace travel plan in LB Sutton.29% of residents aware of campaign.Nearly 25,000 residents reached by STS at events in Sutton.
15 Lessons Learnt Know your target audience Agree on performance related payListen to stakeholders and businessesBe aware that response rates may be difficult to achieveLaunch the BTN with business supportUse the BTN to disseminate informationKeep it simple