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Available to IEEE Sections, Societies, conferences, departments and events IEEEs in house marketing communications agency.

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Presentation on theme: "Available to IEEE Sections, Societies, conferences, departments and events IEEEs in house marketing communications agency."— Presentation transcript:

1 available to IEEE Sections, Societies, conferences, departments and events IEEEs in house marketing communications agency

2 IEEE Creative Services Professional staff that provides creative services to IEEE departments and organizations. Part of the Marketing & Sales department. Were your in house agency. Get to know us.

3 Partner with the businesses of the IEEE to achieve business and promotion results in support of IEEE goals and objectives Provide professional marketing communication, advertising and creative services Identify, create and optimize opportunities for integrated marketing communication throughout the IEEE community, and beyond Protect, use and honor the IEEE brand, and the value messages which support it Execute promotional projects for allocated and non- allocated IEEE clients Our mission

4 Services for MD officers IEEE Online Promotional Library Your Source for Promoting IEEE Values and Benefits Whats IEEE Your Source for IEEE News Creative Services A fee-for-service program of IEEE Marketing and Sales

5 Services for MD officers IEEE Online Promotional Library Your Source for Promoting IEEE Values and Benefits

6 Promo library – a service Makes available hundreds of unique, pre- approved ads Now available for instant download Updated monthly A no-charge service Source: Creative Services-managed promotions for IEEE businesses Extending the reach of IEEE value messages, brand

7 Simple to use

8 Enlarge, select, register, take the file.

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10 Hundreds of web ads, too Web ads include destination URLs, advice regarding usage, calendar concerns.

11 Site Launch, Upgrades 17 April 03: Site Launch o Print ads delivered as electronic files via auto generated requests, webs ads available after registration 16 March 04: Improved delivery model o The featured IEEE is… ad campaign made available for immediate download in QuarkXpress format (pilot) 1 June 04: Improved delivery model o Featured a pre-selected Package of Camera Ready Ads (Linos). 1 Jan 05: Improved delivery model, again! o All print ads made available for immediate download in PDF format

12 Promo library usage is soaring! 209 print ad downloads in 1Q Universities/Student Branches 54 Sections/Councils 21 IEEE Pubs (staff) 11 Societies 3 NonIEEE Publications 24 Other

13 The most popular print ad in 2004

14 Services for MD officers Whats IEEE The American Society of Association Executives Gold Circle Award Winner First Place Electronic Newsletters/Bulletins

15 Whats IEEE A monthly link to IEEE. Opt-in, at the desk, communication. More than 150,000 subscriptions. Retains the IEEE relationship with members, prospects and those who cannot, or choose not to, retain their membership for a time. We surveyed readers in 2004 – they value it highly.

16 Whats IEEE Our commitment and editorial mix includes member benefit news in every issue of every title, except WN Libraries. 45 of our 1,134 unique stories in 2004 (not counting sidebars) were member benefit articles. How can you use Whats in your MD efforts? o repurpose the articles o dig into the archives

17 Whats IEEE Whats New is an excellent service from IEEE. Time and again I pick up some wonderful pearls to share with friends and IEEE members… Your ability to focus on the key issues in the monthly crop of publications is commendable. Anthony Lobo, IEEE Bombay Section

18 Whats IEEE How can you help Whats o Contribute story ideas o Tell us what we can do better Managing Editor, Whats IEEE: John Platt IEEE Business Communications Manager Creative Services IEEE Marketing & Sales

19 Services for MD officers Creative Services A fee-for-service program of IEEE Marketing and Sales offering professional marketing communication services

20 Top ten reasons to get to know us 1 We know what you need On time, on budget, high quality work 2 We've done it before Hundreds of times! 3 We know IEEE From membership to identity standards to reaching your prospects 4 We're talented This is no time for humility, check out our work, ask about our awards

21 IEEE Creative Services Top Ten 5 We're experienced An IEEE marketing professional will handle your project from start to finish 6 We're cost effective Our prices are below market value, the IEEE experience comes free 7 We're mission driven The IEEE mission

22 IEEE Creative Services Top Ten 8 We listen To your needs 9 We've got the resources Top talent, great business relationships, crackerjack interns, royalty-free image library and more! 10 With our colleagues throughout the staff, we're the answer to the question "How the heck do I do this?"

23 One more for the top ten… Keep the business here, with IEEE. Its who we are, its what we do.

24 You know our work

25 Integrated marketing communications Best practice mix of tools, techniques Award-winning promotion, strong results Local, national peer recognition

26 Or you may not?

27 ShopIEEE

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30 Innovative Membership Promotions …that work.

31 Society, journal and conference promotions

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35 The Future of IEEE Conference Proceedings…is Clear << toggle back

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38 Our services… What can we create for you? Multimedia Membership promotion Conference promotion Journal promotion Product promotion Brochures Web sites Posters Exhibit displays Advertising Direct Mail Web graphics Marketing communication Premiums

39 Take advantage of Creative Services Use the promotion library. Use the Whats New archives. Run the movie at your next meeting. Get us involved in your next promotion. Let us know how we can help you. See Lauren Hall at the exhibit today. Get to know us.

40 Phone Fax Webhttp://www.ieee.org/creativeserviceshttp://www.ieee.org/creativeservices IEEEs in house agency


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