2. About Aspire What is Optimus Call Center? Optimus Call Center Success Stories Optimus Call Center interface examples Distributor Benefits Pricing & Offering AGENDAAGENDA

3. Leading Software developer and integrator for the call center market Developer of Optimus – the ultimate SMB Call Center solution for LG-Nortel PBXs Over a decade of experience providing Call Center solutions on various platforms Microsoft Gold Certified Partner Nortel open developer Cisco Select Certified Partner ABOUT ASPIRE

4. Are you losing deals due to lack of management applications? Are your solutions limited to the PBX capabilities? Do you want to offer a turn-key-solution for every project? Are you losing deals due to lack of management applications? Are your solutions limited to the PBX capabilities? Do you want to offer a turn-key-solution for every project? If you answered “YES” to any of the above OPTIMUS is the answer!

5. Advanced multilingual ACD and centralized telephony service management Developed based on years of experience in the Call Center market Integration with built-in PBX features Simple to Install: Installation and configuration process about 2 hrs time Based on Microsoft Windows 2003 Server: Robust platform Uses Microsoft SQL Server Express: up to 4GB of data stored Easy-to-Use: Manager training approx. 2 hrs, Agent training approx. 15 minutes. WHAT IS OPTIMUS?

6. Offer customers a real ROI on PBX purchase – better management, better interface with their customers… Offer a real SMB solution, with a perfect fit regarding pricing, ease-of-use, and simplicity Offer a superior solution against the competition: Panasonic and Avaya Guaranteed: An increase in PBX sales, greater revenue on existing deals Become a part of the new telecom market: applications, applications, applications…. WHY SELL OPTIMUS?

7. Integral database connection Simplified Skill Based Routing IVR Features (caller input) Call Overflow and Inflow options Real-time Displays Historical reports Built-in screen pop-up integration included Integral Recording Option OPTIMUS FEATURES

8. SUCCESS STORIES

9. MOTOROLAMOTOROLA Project: Customer had a very old Nortel PBX (R18) with some 3,000 Extensions. Needed a 10-seats Call Center for their IT Dept help desk. Competition: Nortel – offered a PBX upgrade and free call center solution for $250,000 Avaya – offered a free 6 month trial on IP Office followed by an upgrade to Avaya PBX. Customer was already trying the Avaya solution on site when approached by Aspire with a better call center solution – Optimus. Competition: Nortel – offered a PBX upgrade and free call center solution for $250,000 Avaya – offered a free 6 month trial on IP Office followed by an upgrade to Avaya PBX. Customer was already trying the Avaya solution on site when approached by Aspire with a better call center solution – Optimus.

10. Bottom line: Optimus call center was the trigger for winning the project by being a superior Call Center solution than Avaya IP office. You can connect the LGN PBXs via simple PRI connection to larger PBXs, and create an entirely new market segment for yourselves. Same solution was duplicated three months later for HP Israel, also with an older Nortel model (R22). Bottom line: Optimus call center was the trigger for winning the project by being a superior Call Center solution than Avaya IP office. You can connect the LGN PBXs via simple PRI connection to larger PBXs, and create an entirely new market segment for yourselves. Same solution was duplicated three months later for HP Israel, also with an older Nortel model (R22). Solution: Customer paid somewhere near 20,000$ for an LG-Nortel ipLDK100 connected to the Nortel PBX and Optimus Call Center software. Customer chose to remain with the Nortel PBX which is sold in Israel via the same distributor. Solution: Customer paid somewhere near 20,000$ for an LG-Nortel ipLDK100 connected to the Nortel PBX and Optimus Call Center software. Customer chose to remain with the Nortel PBX which is sold in Israel via the same distributor.

11. Eli Amar. Attorney At Law Project: A large lawyers office, specializing in lost debts collection (a very lucrative business in Israel). Customer had an existing LDK100 and needed to set up a 26- agent call center, with 10 of those working from home using IP extensions Project: A large lawyers office, specializing in lost debts collection (a very lucrative business in Israel). Customer had an existing LDK100 and needed to set up a 26- agent call center, with 10 of those working from home using IP extensions Competition: Panasonic offered a PBX and call center solution for about $15,000 less than the cost of Optimus and ipLDK300. Competition: Panasonic offered a PBX and call center solution for about $15,000 less than the cost of Optimus and ipLDK300.

12. Bottom Line: We can beat cheaper competitors’ offers by showing value add in the right places. Also, call center is a revenue generating application for the dealers – you can always offer additional equipment. Bottom Line: We can beat cheaper competitors’ offers by showing value add in the right places. Also, call center is a revenue generating application for the dealers – you can always offer additional equipment. Solution: Customer chose LGN/Optimus only because of the Call Center features. Panasonic offers a low cost, low-level ACD/reports package, which was not enough to meet the customer demands. The customer followed up by purchasing (from the LGN dealer) a Fortinet VPN security solution, ADSL lines to all the agents' homes, and additional hardware. Solution: Customer chose LGN/Optimus only because of the Call Center features. Panasonic offers a low cost, low-level ACD/reports package, which was not enough to meet the customer demands. The customer followed up by purchasing (from the LGN dealer) a Fortinet VPN security solution, ADSL lines to all the agents' homes, and additional hardware.

13. Israel India South Africa Spain Turkey Romania Italy Russia Netherlands Sweden Norway South America Singapore Israel India South Africa Spain Turkey Romania Italy Russia Netherlands Sweden Norway South America Singapore ASPIRE WORLDWIDE BUSINESS ACTIVITY CHART

14. OPTIMUS INTERFACE

15. Multilingual Fully supports any Windows language Is

17. י"ח/תשרי/תשע"ו17 2008 ROAD-MAP 1 ST HALF SIP Optimus IVR Optimus Recording 2nd HALF Optimus V3.0 Predictive Dialer iPECS compatible Optimus V2.0 Optimus V2.4Optimus V3 PBX concatenate compatible

18. DISTRIBUTOR BENEFITS EVERY OPTIMUS SALE MEANS AN AUTOMATIC LGN PBX SALE INCREASE SALES AND REVENUE DIVERSE PRODUCT PORTFOLIO NEW MARKET SEGMENT – SERVICE ORIENTED BUSINESSES CUSTOMER LOYALTY – APPLICATIONS COMMIT THE CUSTOMER TO THE BRAND A STRONG INCENTIVE TO UPGRADE OLD GDK/LDK MODELS TO NEW ipLDK & iPECS SERIES LOCALIZED APPROACH TO NON-ENGLISH SPEAKING MARKETS

19. Supervisor License – buy 1 get unlimited licenses Prices include first year service, support and free software upgrades 30-Day free trial to any customer Incentive plan for Distributors and resellers Bundles with local PSTN – PRI bundles Leasing models PRICING & OFFERING

20. Highest level of technical and commercial support Local training at the distributor office Constant development and improvement of our products according to the market demands Localization and translation to Any Windows language Work only via the LG-Nortel channel Bring you the best SMB Telephony service management application in the market OUR COMMITMENT

21. MARKETING@ASPIRECCT.COMMARKETING@ASPIRECCT.COM +972-8-9143000+972-8-9143000