2. Session Agenda  Who we are and The Services we offer  How Do You Get Started?  Networking / Connecting  Questions and Answers

4. The Career Development Center Individual appointments with Career Advisors Resumes Applications Cover Letters Interview Preparation Internships Graduate School Targeting Your Dream Job M, W, TH, F: 8:00 a.m.-4:30 p.m. Drop in hours: W-TH, 1:00-3:00 p.m. Tuesday evenings until 6:30 p.m. We are here to help – Top Floor University Center 570-422-3219

6. What is LinkedIn ?  Founded in 2003  LinkedIn is the world's largest professional network  It has over 300 million members and growing  1M people join every 22 days  Largest business network (4 th behind, Facebook, Twitter & You Tube)  Average income of the LinkedIn user is $108,000  20% are senior executives  80% have Bachelor degrees  60% are decision makers  300 M individuals with profiles and only 30M are students!

7. Why use LinkedIn? It’s a great career management tool  Network with other professionals who can play an important role in your development  Helps you find jobs and employers find you!  Target audience is college students and professionals  Get an edge on the competition  Learn about companies, occupations, and industries

8. How Employers use LinkedIn Today: - 96% Searching - 94% Contacting - 92% Vetting - 93% Keeping tabs on candidates Social Media Drives Hiring

9. Gain access to experts in your industry:  Use the Q&A to ask a network of professionals questions or advice  Join LinkedIn groups specific to your industry for group discussions and news Why use LinkedIn ?

10. How is LinkedIn Different From Other Social Media Sites?  It allows you keep your private life separate from your professional life  LinkedIn is information rich and not a photo and personal sharing system  Understand how far your reach goes Understand how far your reach goes

11. LinkedIn – How Job Seekers Use it in 2014 LinkedIn is where they do most of their job- seeking activity: 40% contacts referred me for a job 34% contacts shared a job opportunity 32% made a new professional connection 32% contacts provided an employee’s perspective on a company http://theundercoverrecruiter.com/job-seekers-use-social-media-2014-infographic /

12. How to Get Started Go to the LinkedIn website: www.linkedin.com and create a profile www.linkedin.com

13. How to Get Started  Change your Privacy Settings so your Profile is not visible until you are done  Turn off Activity Broadcast  Home/Settings/Privacy Controls/ Turn on/off you activity broadcasts

14. Creating a Profile Customize your public profile URL Make your URL easier to remember Can be edited under profile settings

15. Creating a Profile Your headshot is the first impression – 11X more likely to get profile views with a picture Use a professionally taken photograph headshot that shows you in the best light

16. Creating a Profile Be detailed about your education, internships, volunteering, jobs, study abroad Be authentic and include a strengths summary Use key words in your profile that are relevant in your industry or desired field Check spelling and grammar Optimize your Profile with keywords Keep it fresh Use “ |” to divide text & create visual breaks The more you put into it the more you will get out of it!

17. Creating a Profile Create a Headline to grab the reader’s attention The headline appears under your name and next to your picture Do not limit yourself to the default job title and employer Use the 120 characters to market yourself Don’t use a title, be creative & describe yourself Present your brand and goal William Jones, Unemployed and Looking

18. Quick Fixes To Improve Your LinkedIn Headline  The Minimal-Effort Profile  Add specifics (such as your full work history for the last 10 years, certifications, or skills)  The Default Headline  When you specify the details of your current job, LinkedIn will ever-so-subtly include a checkbox that is already set to “Update My Headline to (your job title)”. If you leave this information as is, site users will see “Bob Jones, Vice President Finance at ABC Company” throughout all your activity.  However, if you uncheck the box and then edit the Headline available when changing your name field, you’ll have the chance to advertise your career level and competencies with “Bob Jones | VP Finance, Controller, CFO | Growth, Capital, Funding, & Technology Strategies.”  The key in altering your Headline is to use terms that will trigger your hit rate for both your job target and current position (and potentially your industry). Inject a brand message related to your success, as in these examples:  Martin Forester, IT Director. SAP, Infrastructure-Building, & User Responsiveness. Manufacturing & Medical Devices  Claire Wilson | Enterprise Account Executive Accelerating Channel Sales to $40+ Million in Managed Services Markets

19. Complete an Interesting Summary Take advantage of the 2000 characters Tell people who you are How to contact you Why they should hire you Core competencies Add your email Be sure to use proper capitalization and grammar

20. Summary  Let employers know what you can do for them  What are the benefits you can bring?  How can you make them money? Save money?  Make them efficient  List specialties  Discuss an outside passion  Spell out what and where you want to work Good LinkedIn Summary= strengths/skills + interests + tie-in to industry

21. Example Summary and Headline

22. Experience Complete experiences and use keywords Use key words in your profile and experiences that are relevant in your industry or desired field Top 10 overused buzzwords on LinkedIn profiles 2013: ResponsibleStrategic CreativeEffective PatientExpertOrganizationalDriven InnovativeAnalytical

23. Experience

24. Volunteer Experiences & Causes Certifications Education Honors & Award Skills Section – tell things you are proficient in Languages, test scores, patents & others…don’t put in basic courses like Accounting 101 Add Other Profile Information

25. Education

26. Additional Information

28. Join Groups Create business circles and connections (45 available) Gives you a platform to seek advice Gives you the opportunity to showcase your expertise

29. Influencers

30. Connecting to Others  Connect with people in industries that interest you  Limit of 100 profiles to search by  With companies that you want to learn more about  Geographies that you would like to move to When connecting, NEVER use the built-in message: “I’d like to add you to my professional network on LinkedIn”

31. Connecting to Others  Carefully evaluate who you allow to connect  Employer look at these and look for appropriateness

32. Connecting to Others  Accept and invite strategically  Don’t just invite everyone who pops up on “people you may know.” Invite to build your network the way you want to build it  Diversify your contacts  Use your network – announcements or questions are ok  Update regularly

33. Connecting to Others State Your Intentions Upfront Hi Joshua, I obtained your name through the ESU University LinkedIn Group. I graduated from the School of Management last year and I am in the process of making a career transition. It would be helpful for me to ask you questions about your experiences as an Sales Account Manager for Cisco. I am not expecting to discuss a particular employment position but I would appreciate being able to talk with you on an informational basis. I thank you in advance. Regards, http://careerealism.com/common-linkedin-mistakes/#BMfGRtflXuCXt3i0f.99

34. LinkedIn Recommendations  Happy customers  Team player  Current supervisor  Former supervisor  Board or Volunteer Head Be Proactive and seek them out!

35. Recommendations

36. Skills & Endorsements

37. Networking Begin Establishing a Network Your best network is with those you know and trust already Explore Career Fields (Alumni Paths) Search Alumni by major, employer name, career keywords, interests, etc. Explore and Follow Employer Pages Use as a research tool, look for job postings, announcements for opportunities Reach out to Recruiters

38. Searches Beyond the Basic Account  Find one person and search their contacts to have a richer search  Job search feature  Search by zip

39. Top 3 LinkedIn Profile Errors 1. Failing To Use All The Space Provided  Work history only includes titles, or you skipped sections like Interests or Specialties 2. Mistaking A Resume Summary For A LinkedIn Summary  Write a more personalized, bullet-point account of your background and qualifications  Break up the text visually so employers can quickly scan through for key words, and consider adding decorative bullet symbols for easier readability

40. Top 3 LinkedIn Profile Errors 3. Presenting Data Inconsistent With Your Traditional Resume  The problem arises when your job history, education, or achievements appear differently online than on paper  To spot discrepancies: print out both your resume and your LinkedIn profile, reviewing the facts you’ve listed  Must deliver the same value proposition message as your resume Getting hired today requires a strong online identity !

41. Keep Profiles Updated Make Any Updates to Your Profile As you would update your resume, you should also keep your LinkedIn account updated with your updated resume, contact information or profile information Be Active Participate and interact often, the more you interact the more contacts you make, growing your network

42. Things To Immediately Do On LinkedIn  Put Up a Photo  Join About 45 groups. You’re allowed up to 50 groups on LinkedIn  Post Discussions on Your Groups on a Regular Basis Participate in threads with useful remarks not self-promoting  Let It Be Known You Are An Open Networker, don’t’ just connect with the people you know  Accept all or almost all connection requests that are applicable  Get Recommendations (Endorsements)  Proactive recommendation seeking involves reaching out and asking someone to recommend you. Passive recommendation seeking involves recommending someone, at which point LinkedIn asks them to recommend you back. The latter is actually a bit more effective. If you have endorsements you will appear higher in the search! http://www.careerealism.com/immediately-linkedin/#hQyzg1SMJ8dDDtP0.99

43. Ways to Improve  Add rich media to brand messages  Graphic, presentation, video, link  Attach to your Summary or under each job in the Experience section  Cut the dense paragraphs  Break apart any paragraphs loner than 3 lines  Add bullets  Contact information

44. http://www.careerealism.com/linkedin-strategy-clues/ 4 Clues Your LinkedIn Strategy Is Working  Your Search Appearances And Profile Views Have Increased  The People Viewing Your Profile Are In Your Target Industry  People Are Reaching Out To You—Both On And Off LinkedIn  Opportunities Start To Come In

45. LinkedIn University

46.  Broaden your networking with a larger community  15,000+ ESU Alumni LinkedIn connections  Degree/major categories  Get university & other associated networks updates  ESU LinkedIn University ESU LinkedIn University

47. Social to Professional Networking  LinkedIn  Write a blog  Create video’s on You Tube  Participate on online communities  Tweet

48. Questions & Answers Thank you!