1. Establishing Successful Business Online Alexei Kouleshov

2. Who Am I? Technical Expert Behind Andrew and Daryl’s Online Success Google Adwords Qualified Professional Specialize in Web Design for ROI Social Media Expert Online Marketing Strategist Entrepreneur Faculty Member Of Our Internet Secrets

3. My experiment Lead generating experiment Euro 2008 Highlights and Goals People interested in football goals Sell something Make money

6. Results 791 Leads ~$400 from ad space ~$550 from affiliate products

7. What do you need to be successful online? Business Structure / Plan Good Website Targeted Traffic

8. Questionnaire Do you have a website? What is the purpose of the site? Do your visitors get what they came for? How do people find your website? Do they come back to your website? Are you tracking what is happening on your site? How can you improve your website?

9. Website Who built your website? Is the structure right? What do you get out of it? –Clients –Prospects –$$$ Can you improve?

10. Website Do you track what is happening on your site? How do you deal with that information? You need to test and measure

12. Website Goals Clear call to action Build list Have good user experience Be up and running all the time Optimized for your business Easy to modify

13. Our Case Study www.PersonalTrainerWestEnd.com.au Created on 23/11/09

14. Our Case Study SCREENSHOT

15. Traffic Paid traffic (Pay per click) –Google Adwords Natural traffic (Search engine optimization) –Google –Yahoo Viral Traffic (Word of mouth) Combination of all of the above

16. Traffic - Traditional vs Google Traditional Ways of Advertising –Yellow Pages –Magazine Ad –Flyers –Direct Mail –Joint Venture

17. Yellow Pages What is the problem with Yellow Pages? What are people looking for in YP? Do they find you? How can you achieve your advertising goal with your website? I will show you how

18. Traffic - Traditional vs Google Problems With Traditional Method –Expensive –Time consuming –No quick results –Maybe no results at all –Cannot track Google is the opposite, however not many people know what to do

19. Understanding Traffic Principles Long Tail Keywords Pay Per Click Search Engine Optimization Social Media Systematization

20. Long Tail Keywords Specific Descriptive Meaningful Precise Example – Andrew and Daryl Grant Example – Personal Trainer West End Example – Ebook Web Design Even Better Example - Ebook Web Design Brisbane

21. Long Tail Keywords You can see how google sees your site using Google Keyword Tool Google Keyword Tool

23. Pay Per Click Extremely Powerful Way To Drive Traffic Very Targeted You Pay For What You Specify Best for ROI Ideal for Testing and Measuring Right Crowd Google Adwords Problem – Often hard to get good positions for good price

25. Search Engine Optimization How Relevant Your Site is to Search Engine’s Algorithm Common Mistake – People try to optimize just their website

26. Search Engine Optimization Title Meta Tags Content – Unique – Regularly updated H1/H2 Tags Internal Linking Structure (Sitemap) Backlinks

27. Social Media Social media is content created by people using highly accessible and scalable publishing technologies. Wikipedia

28. Examples???

29. Facebook

30. Twitter

31. YouTube

32. Digg / Sphinn / Reddit

33. Yahoo Answers

34. Social Media Unique Content Built By Users Easy To Share Often Viral Large Audience SEO Friendly

35. What You Need To Do Research Keywords Through PPC (Adwords) Create Content Based On Keywords Put Content Into Social Media (Web2.0) Name According To Long Tail Concept Describe According To Long Tail Concept Make Sure To Link/Watermark Repeat For Other Keywords

36. Problem? TIME

37. McDonald's Formula + System = $$$

38. Systematization Automating Something Complex Helps Saving Time Helps Being More Productive

39. Onlywire

41. Automates Social Network Submissions Easy To Use $25 Per Year (Cheap) Problem – Takes a lot of time to setup all accounts Results???

46. Results? 5 Weeks 20-30 Targeted visitors per day 207 optins 37 emails 22 people signing up for workshop

47. TubeMogul Automates Video Network Submissions Upload Once Multiple Positions In Search Engines Tubemogul – FREE Problem – Takes a lot of time to setup all accounts Results?

51. What sort of results would you get? Top Search Engine Results within 24-48 Hours 10-30% Optin rate 20-80% Conversion rate (Very high)

52. PersonalTrainerWestEnd.com.au Optimized for: –Cardio Training West End –Muscle Gain West End –Personal Trainer West End –Find Personal Trainer At West End Results?

56. What Can I Offer You? CMS Website Like www.PersonalTrainerBusiness.com.au www.PersonalTrainerBusiness.com.au Website Analysis/Critique Setup Your Google Adwords Campaign 4 Hour Coaching With Me 2 Tickets To Our Internet Secrets Workshop Access To My How To Dominate Google Site Ready To Go Onlywire Account Ready To Go TubeMogul Account My Personal Copy of Our Internet Secrets Book

57. Our Case Study SCREENSHOT

58. Testimonial

59. How Much Is This Going To Cost?

60. What Can I Offer You? CMS Website Like www.PersonalTrainerBusiness.com.au$3500 www.PersonalTrainerBusiness.com.au Website Analysis/Critique$300 Setup Your Google Adwords Campaign$1200 4 Hour Coaching With Me$960 2 Tickets To Our Internet Secrets Workshop$3994 Access To My How To Dominate Google Membership Site$291 Ready To Go Onlywire Account$199 Ready To Go TubeMogul Account$199 My Personal Copy of Our Internet Secrets Book$29 TOTAL $10,672

61. What Can I Offer You? CMS Website Like www.PersonalTrainerBusiness.com.au$3500 www.PersonalTrainerBusiness.com.au Website Analysis/Critique$300 Setup Your Google Adwords Campaign$1200 4 Hour Coaching With Me$960 2 Tickets To Our Internet Secrets Workshop$3994 Access To My How To Dominate Google Membership Site$291 Ready To Go Onlywire Account$199 Ready To Go TubeMogul Account$199 My Personal Copy of Our Internet Secrets Book$29 TOTAL $10,672 Your Price$3990

62. THANK YOU