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Published byAshlyn Watson Modified over 9 years ago
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Using Google Analytics to Improve Your Website By PaperStreet Web Design
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Why use Analytics Improve Improve.
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Why use Google Analytics Easy to install Integrates with Paid Campaigns Integrates with Webmaster Tools Free
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Key Areas to Review Visitors (Overview, Demo, Behavior, Technology, Social & Mobile) Advertising (AdWords) Traffic sources (Sources, SEO) Content (Overview) Conversions (Goals) Monthly Review Process & Testing
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Visitors: Overview Visits Unique Visitors Pageviews Pages/Visit Avg. Time on Site Bounce Rate
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Visitors: Demographics Location Language
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Visitors: Behaviors New vs. Returning – Are they are new or returning visitor? Frequency & Recency – Number of times the visitor returned to your site. – How often they returned. Engagement – Length of visit.
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Visitors: Technology & Browsers
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Visitors: Social This is brand spanking new. – +1 auto tracked – Must Setup Other Services – _gaq.push(['_trackSocial', network, socialAction, opt_target, opt_pagePath]); Engagement Action Pages
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Visitors: Mobile Overview Device Types
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Advertising Only applies if you are using AdWords
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Traffic Sources: All Traffic Direct, Referrals, & Search Where does your traffic come from? Search, Referral Direct Paid
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Traffic Sources: SEO Integrate with Google Webmaster Tools Show Queries that lead to your website Landing Pages & Geographical too!
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Content: Overview Pageviews Unique Pageviews Exit Pages Bounce Rate Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.
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Conversions Goals How to setup Confirmation page
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Monthly Review Process Exclude your own IP network Setup 1 hour per month to review. Review Overviews. Compare Months and Years Research negative trends. Conversion Rate Optimization – Setup conversion test. – Change one thing and track.
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What is Next Review your Website – Integrate Google Analytics if Needed. – Review your Analytics Make Changes and Test
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