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Relating Through Informative Speeches and Persuasive Speeches CHAPTER 13
Purpose of Speeches Speeches differ in term of purpose – the primary impact you wish to have on the audience Informative – influence audience knowledge and understanding Persuasive – impact audience thinking and behavior The Basics of Communication, Second Edition © 2011 SAGE Publications
Informative Speeches Speeches of Definition and Description Expository Speeches Process Speeches How-to Speeches The Basics of Communication, Second Edition © 2011 SAGE Publications
Strategies for Successful Informative Presentations Develop a Relational Connection Maintain a Narrow Focus Adapt the Complexity Be Clear and Simple Use Clear Organization and Guide the Audience Develop Relationships through Language Relate Unknown Material to Known material Motivate Your Audience The Basics of Communication, Second Edition © 2011 SAGE Publications
Persuasive Speeches Speeches to Convince – Claim of Policy – Claim of Value – Claim of Fact – Claim of Conjecture The Basics of Communication, Second Edition © 2011 SAGE Publications
Audience Responses to Speeches to Convince Reinforce the audience’s existing way of thinking Change the audience’s existing way of thinking Create a new way of thinking The Basics of Communication, Second Edition © 2011 SAGE Publications
Persuasive Speeches to Actuate Reinforce an existing behavior Alter an existing behavior Cease an existing behavior Enact a new behavior Avoid a future behavior The Basics of Communication, Second Edition © 2011 SAGE Publications
Persuasive Speaking and Proofs Ethos Pathos Logos – Inductive Reasoning – Deductive Reasoning Syllogism Enthymeme The Basics of Communication, Second Edition © 2011 SAGE Publications
Social Judgment Theory Latitude of AcceptanceLatitude of Noncom- mitment Latitude of Rejection Latitude of Rejection Anchor Position The Basics of Communication, Second Edition © 2011 SAGE Publications
Social Judgment Theory Audience Involvement – Assimilation Effect – Contrast Effect The Basics of Communication, Second Edition © 2011 SAGE Publications
PUBLIC SPEAKING DEFINITION
Copyright © 2008, Terry Hudson Session 3. Copyright © 2008, Terry Hudson Chapter 2 – Argument Coordination Relationship between arguer and recipient as.
Human Communication THIRD EDITION ◄ Judy C. Pearson Paul E. Nelson Scott Titsworth Lynn Harter ► C H A P T E R F I F T E E N Persuasive Presentations.
The Persuasive Process
Public Communication and Personal Influence Chapter 14.
Persuasion Rhetoric: The art of persuasion.
Developing a Public Presentation CHAPTER 12. Argument Providing a thesis or claim and supporting it with evidence Presented in the body of the speech,
Writing Persuasive Messages Chapter 10. Purpose To change your audience’s beliefs, actions, or values by providing sound, credible advice to solutions,
The Persuasive Power of Words Colin Neville. Rhetoric The persuasive power of words was discussed by Aristotle around 350 BC. He presented an analysis.
Preparing for a Public Presentation CHAPTER 11. Public Speaking and Personal Relationships People seek to inform, understand, persuade respect, trust,
Informative Speaking Types of Informative Speeches About Objects About Processes About Events About Concepts.
Speaking to Persuade Persuasion Defined Motivating Your Audience
Chapter Seventeen: Persuasive Speaking. Ch17: Persuasive Speaking Copyright © 2006 Wadsworth 2.
Persuasive Speaking Chapter 14.
Persuasive Speaking Chapter 14
What are Persuasive Appeals? What is Rhetoric?What is Rhetoric? Rhetoric is the art of persuasion. The goal of persuasion is to change others’ point.
Textbook Website wadsworth/course_products_wp.pl?fid=M20b&flag= student&product_isbn_issn= &discipli ne_number=25.
--- Hephizibah Roskelly and David A. Jolliffee, Everyday Use
Chapter 16 Persuasive Speaking. The nature of persuasive speeches Persuasive Speeches attempt to influence audience members.
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