1. Relating Through Informative Speeches and Persuasive Speeches CHAPTER 13

2. Purpose of Speeches Speeches differ in term of purpose – the primary impact you wish to have on the audience Informative – influence audience knowledge and understanding Persuasive – impact audience thinking and behavior The Basics of Communication, Second Edition © 2011 SAGE Publications

3. Informative Speeches Speeches of Definition and Description Expository Speeches Process Speeches How-to Speeches The Basics of Communication, Second Edition © 2011 SAGE Publications

4. Strategies for Successful Informative Presentations Develop a Relational Connection Maintain a Narrow Focus Adapt the Complexity Be Clear and Simple Use Clear Organization and Guide the Audience Develop Relationships through Language Relate Unknown Material to Known material Motivate Your Audience The Basics of Communication, Second Edition © 2011 SAGE Publications

5. Persuasive Speeches Speeches to Convince – Claim of Policy – Claim of Value – Claim of Fact – Claim of Conjecture The Basics of Communication, Second Edition © 2011 SAGE Publications

6. Audience Responses to Speeches to Convince Reinforce the audience’s existing way of thinking Change the audience’s existing way of thinking Create a new way of thinking The Basics of Communication, Second Edition © 2011 SAGE Publications

7. Persuasive Speeches to Actuate Reinforce an existing behavior Alter an existing behavior Cease an existing behavior Enact a new behavior Avoid a future behavior The Basics of Communication, Second Edition © 2011 SAGE Publications

8. Persuasive Speaking and Proofs Ethos Pathos Logos – Inductive Reasoning – Deductive Reasoning Syllogism Enthymeme The Basics of Communication, Second Edition © 2011 SAGE Publications

9. Social Judgment Theory Latitude of AcceptanceLatitude of Noncom- mitment Latitude of Rejection Latitude of Rejection Anchor Position The Basics of Communication, Second Edition © 2011 SAGE Publications

10. Social Judgment Theory Audience Involvement – Assimilation Effect – Contrast Effect The Basics of Communication, Second Edition © 2011 SAGE Publications