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// // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010.

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Presentation on theme: "// // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010."— Presentation transcript:

1 www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Case Study How to Maximize your Facebook Page DMA Social Media Spotlight 2010

2 www.involver.com // info@involver.com // 415.963.4255 TM Social Network Ad Spending expected to increase over the next few years Online ad spend expected to increase from 8.7% of total media spend in 2008 to 15.2% in 2013 While eMarketer expects that Social Media Ad Spending will increase at a similar rate to the total online ad spending market, Involver expected it to increase at a more rapid pace, resulting in a >$2B market in 2012 Source: eMarketer, Forrester, Team Analysis

3 www.involver.com // info@involver.com // 415.963.4255 TM

4 www.involver.com // info@involver.com // 415.963.4255 TM

5 www.involver.com // info@involver.com // 415.963.4255 TM “engagement, audience targeting, sharing and branding potential, and reach.”

6 www.involver.com // info@involver.com // 415.963.4255 TM Social Media Objectives 92% of customers have not even begun using social media yet! We are at the tip of the iceberg! Acquisition Engagement Monetization 92% of customers7% of customers 1% of customers

7 www.involver.com // info@involver.com // 415.963.4255 TM direct marketing channel to an opt-in subscriber base and their friends.

8 www.involver.com // info@involver.com // 415.963.4255 TM Involver enables brands to build, monitor and measure customized Facebook Pages.

9 www.involver.com // info@involver.com // 415.963.4255 TM The First Complete Marketing Suite for All Premium Accounts include: Fan Re-Engagement Engaging applications Enterprise-grade reliability Premium branding options Comprehensive analytics Automatic content publishing Dedicated account manager Viral Syndication Premium marketing services From setup to engagement to syndication, Involver does all of the heavy lifting for you.

10 www.involver.com // info@involver.com // 415.963.4255 TM Involver Fan Page Applications: A growing suite of brandable and engaging applications. More than 20 applications ready made for Facebook Pages

11 www.involver.com // info@involver.com // 415.963.4255 TM Us Weekly Facebook Page in 2008:

12 www.involver.com // info@involver.com // 415.963.4255 TM Facebook Pages: The Past April 2009

13 www.involver.com // info@involver.com // 415.963.4255 TM - 2,700 fans -No fan interactions -

14 www.involver.com // info@involver.com // 415.963.4255 TM News

15 www.involver.com // info@involver.com // 415.963.4255 TM Video Gallery

16 www.involver.com // info@involver.com // 415.963.4255 TM Twitter

17 www.involver.com // info@involver.com // 415.963.4255 TM Involver Fan Page Applications A new solution for brand marketing on Facebook May 2009

18 www.involver.com // info@involver.com // 415.963.4255 TM - 260,000 fans - 30,000 fan interactions/week After 150 days:

19 www.involver.com // info@involver.com // 415.963.4255 TM What can we learn from Us Weekly?

20 www.involver.com // info@involver.com // 415.963.4255 TM massive direct marketing potential using Facebook Pages.

21 www.involver.com // info@involver.com // 415.963.4255 TM Don’t advertise to your audience. Give your fans tools to tell their friends about you.

22 www.involver.com // info@involver.com // 415.963.4255 TM Get started: www.involver.com/pages Find me on twitter @rahimthedream More info on Involver: rahim@involver.com


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