1. Marketing Data: 101 Charts & Graphs

2. Marketing Data: 101 Charts and Graphs of Original Marketing Research By HubSpot

3. About This Marketing Data HubSpot complied this data from a variety of sources, including analysis of our 3,700 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article. Subscribe to our blog for new marketing data as it is available: http://Blog.HubSpot.com http://Blog.HubSpot.com

4. Table of Contents Data was sourced from the following reports: The Science of Blogging The Science of Lead Generation State of Inbound Marketing Science of Facebook HubSpot Blog Studies State of Inbound Marketing Lead Generation State of the Twittersphere State of the Facebook for Business 19 Marketing Experts Share Tips and Insights Real Time Marketing and PR Webinar Best & Worst Return-on-Effort Marketing Tactics

5. The Science of Blogging 5

6. Blogs Affect Purchasing Decisions Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

7. Most People Read Blogs Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

8. Talk as Yourself Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

9. People Share Videos more than Pictures Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

10. People Comment More on Pictures Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

11. People Want a Unique Perspective Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

12. People Share Unique Insights Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

13. Readers Want to Gain Something Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

14. Most ReTweetable Words Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w 1. you 2. twitter 3. please 4. retweet 5. post 6. blog 7. social 8. free 9. media 10. help 11. please retweet 12. great 13. social media 14. 10 15. follow 16. how to 17. top 18. blog post 19. check out 20. new blog post

15. Stay Away from Technical Terms Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

16. Stay Away from Technical Terms Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

17. Stay Away from Technical Terms Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

18. Least ReTweetable Words Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w 1. game 2. going 3. haha 4. lol 5. but 6. watching 7. work 8. home 9. night 10. bed 11. well 12. sleep 13. gonna 14. hey 15. tomorrow 16. tired 17. some 18. back 19. bored 20. listening

19. Grammar Matters Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

20. Write Simply Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

21. Write Plainly Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

22. Most People Read (a lot of) Blogs Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

23. People Read More in the Mornings Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

24. People Read More in the Mornings Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

25. People Share More in the Mornings Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

26. People Comment More in the Mornings Source: Data from the Science of Blogging - http://bit.ly/ezRm8whttp://bit.ly/ezRm8w

27. Download the On-Demand Webinar The Science of Blogging http://bit.ly/ezRm8w

28. The Science of Lead Generation 28

29. Paid and Email top Conversion Rate Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqshttp://bit.ly/fyoJqs

30. On-Demand Content Rocks Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqshttp://bit.ly/fyoJqs

31. Include Your Content Type Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqshttp://bit.ly/fyoJqs

32. Make Your Offer Free Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqshttp://bit.ly/fyoJqs

33. People Like Contests Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqshttp://bit.ly/fyoJqs

34. Don’t Ask to be Contacted Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqshttp://bit.ly/fyoJqs

35. Less Fields = More Leads Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqshttp://bit.ly/fyoJqs

36. Don’t Ask for Age Source: Data from The Science of Lead Generation - http://bit.ly/fyoJqshttp://bit.ly/fyoJqs

37. Don’t Be Boring Source: Data from the Science of Lead Generation - http://bit.ly/fyoJqshttp://bit.ly/fyoJqs

38. Spice Up Your Button Source: Data from the Science of Lead Generation - http://bit.ly/fyoJqshttp://bit.ly/fyoJqs

39. Download the On-Demand Webinar The Science of Lead Generation http://bit.ly/fyoJqs http://bit.ly/fyoJqs

40. State of Inbound Marketing Source: Data from the Science of Lead Generation - http://bit.ly/fyoJqshttp://bit.ly/fyoJqs

41. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

42. Inbound Marketing is More Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

43. Outbound Marketing is Less Effective Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

44. Inbound Marketing Is More Important Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

45. Outbound Spending Decreasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

46. Inbound Marketing Budgets Increasing Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

47. Success Drives Investment in Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

48. Small Companies Do More Inbound Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

49. Telemarketing, Paid Search Decrease Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

50. Changes in Social Media Landscape Answer to “How important are these services to your business? Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

51. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

52. Social Media is for B2B and B2C Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

53. Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

54. Most Business Blogs Post Weekly Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

55. Best Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

56. Worst Marketing Projects from 2009 Source: State of Inbound Marketing Report - http://bit.ly/aewfHrhttp://bit.ly/aewfHr

57. Download the Full Report State of Inbound Marketing http://bit.ly/aewfHr http://bit.ly/aewfHr

58. Science of Facebook 58

59. Buzzwords in Facebook Pages Source: Science of Facebook - http://bit.ly/aWL2JXhttp://bit.ly/aWL2JX

60. Facebookers “Like” Food Source: Science of Facebook - http://bit.ly/aWL2JXhttp://bit.ly/aWL2JX

61. Most “Liked” Facebook Page Types Source: Science of Facebook - http://bit.ly/aWL2JXhttp://bit.ly/aWL2JX

62. Least “Liked” Facebook Page Types Source: Science of Facebook - http://bit.ly/aWL2JXhttp://bit.ly/aWL2JX

63. Video Shared More on Facebook than Twitter Source: Science of Facebook - http://bit.ly/aWL2JXhttp://bit.ly/aWL2JX

64. Volume Of Facebook Sharing By Day Source: Science of Facebook - http://bit.ly/aWL2JXhttp://bit.ly/aWL2JX

65. Most Shareable Words on Facebook Source: Science of Facebook - http://bit.ly/aWL2JXhttp://bit.ly/aWL2JX

66. Least Shareable Words on Facebook Source: Science of Facebook - http://bit.ly/aWL2JXhttp://bit.ly/aWL2JX

67. Meta Mentions Source: Science of Facebook - http://bit.ly/aWL2JXhttp://bit.ly/aWL2JX

68. Download the On-Demand Webinar Science of Facebook http://bit.ly/aWL2JX

69. HubSpot Blog Studies 69

70. Blogging Brings Social Media Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWhhttp://bit.ly/a6SrWh

71. Small Biz Gets More Leverage Source: Data from over 2,000 businesses - http://bit.ly/a6SrWhhttp://bit.ly/a6SrWh

72. On Twitter, B2B Gets More From Blog Source: Data from over 2,000 businesses - http://bit.ly/a6SrWhhttp://bit.ly/a6SrWh

73. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQVhttp://bit.ly/XDkQV

74. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQVhttp://bit.ly/XDkQV

75. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://bit.ly/XDkQVhttp://bit.ly/XDkQV

76. Profile Pics Attract Twitter Followers Source: Data from Twitter Grader - http://bit.ly/cgTEj0http://bit.ly/cgTEj0

77. State of Inbound Marketing Lead Generation 77

78. Blogging and B2C and B2B Leads Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

79. # Blog Articles By Leads Generated Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

80. Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

81. Twitter Drives More Leads for B2C Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

82. Leads by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

83. Company Size by Indexed Web Pages Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

84. Leads by Keywords with SEO Ranking Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpknhttp://bit.ly/cVMpkn

85. Download the Full Report State of Inbound Marketing Lead Generation http://bit.ly/cVMpkn

86. State of the Twittersphere 86

87. Twitter Growth Has Slowed Down Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

88. Distribution of Twitter Follower Count Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

89. Distribution of Twitter Following Count Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

90. Distribution of Tweets by Day Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

91. Distribution of Tweets by Hour Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

92. Distribution of Tweet Length Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

93. Twitter Users with Bio in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

94. Twitter Users with Location in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

95. Twitter Users with URL / Link in Profile Source: State of the Twittersphere Report - http://bit.ly/5RXUDuhttp://bit.ly/5RXUDu

96. Download the Full Report State of the Twittersphere http://bit.ly/5RXUDu http://bit.ly/5RXUDu

97. State of the Facebook for Business 97

98. Fan Distribution for Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

99. Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

100. Sub-Categories for Small Facebook Pages Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

101. Facebook Fan Pages by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

102. Facebook Fan Pages by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

103. Facebook Fan Pages with URLs Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

104. Average Facebook Fans by Country Source: State of the Facebook for Business Report - http://bit.ly/77kBIZhttp://bit.ly/77kBIZ

105. Download the Full Report State of the Facebook for Business http://bit.ly/77kBIZ

106. 19 Marketing Experts Share Tips and Insights 106

107. Most Valuable Services/Websites Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jqhttp://bit.ly/i4Q9Jq

108. Most Valuable Channels Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jqhttp://bit.ly/i4Q9Jq

109. Trends for 2011 Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jqhttp://bit.ly/i4Q9Jq

110. Download the On-Demand Webinar 19 Marketing Experts Share Tips and Insights http://bit.ly/eQd8jS

111. Real-Time Marketing & PR 111

112. Real-Time Marketing and PR Power Law Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHAhttp://bit.ly/fqzhHA

113. Generating Interest with Real-Time PR Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHAhttp://bit.ly/fqzhHA

114. Real-Time Business Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHAhttp://bit.ly/fqzhHA

115. Fortune 100 Media Contact Method Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHAhttp://bit.ly/fqzhHA

116. Only 28% of Fortune 100 Companies Respond Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHAhttp://bit.ly/fqzhHA

117. How Fast Does the Fortune 100 Respond? Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHAhttp://bit.ly/fqzhHA

118. ROI of Real-Time Engagement Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHAhttp://bit.ly/fqzhHA

119. ROI of Real-Time Engagement Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHAhttp://bit.ly/fqzhHA

120. 2010 Fortune 100 Real-Time Speed Analysis Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHAhttp://bit.ly/fqzhHA

121. View The On-Demand Webinar Real-Time Marketing and PR http://bit.ly/fqzhHA

122. Best & Worst Return-on-Effort Marketing Tactics 122

123. Budgeting for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics http://bit.ly/eEhuudhttp://bit.ly/eEhuud

124. Approaches for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics http://bit.ly/eEhuudhttp://bit.ly/eEhuud

125. Motives for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics http://bit.ly/eEhuudhttp://bit.ly/eEhuud

126. Motives for Experimentation Source: Best & Worst Return-on-Effort Marketing Tactics http://bit.ly/eEhuudhttp://bit.ly/eEhuud

127. View The On-Demand Webinar Best & Worst Return-on-Effort Marketing Tactics http://bit.ly/eEhuud

128. Get Updated Marketing Data All new graphs, charts and data are published to our blog immediately, so subscribe already (like 35,000 others have): http://Blog.HubSpot.com http://Blog.HubSpot.com

129. HubSpot Marketing Software Free Trial: www.HubSpot.com/Free-Trial