1. Chapter 2 “Cultural Diversity & Conformity” Section 1 “The Meaning of Culture”

3. What Is Culture?
Culture consists of all the shared products of human groups, both physical and abstract.
Material culture: physical objects created by humans
Includes automobiles, books, building, clothing, computers, and cooking utensils
Physical products
Nonmaterial culture: abstract human creations
Beliefs, family patterns, ideas, language, political and economic systems, rules, skills, and work practices
Abstract products

4. Society & Culture…
Are they the same?

5. Society
A group of interdependent people who have organized in such a way to share a common culture and feeling of unity.

6. Society
People
Culture
Material Products
Nonmaterial Products

7. The Components of Culture
Technology
Norms
Symbols
Values
Language

8. (1) Technology Refers to objects and the rules for using them
Any tool and its usage
Any rule that makes a use of an object illegal

9. (2) Symbols The basis of human culture Any words, gestures, or images
Different cultures use different symbols

10. Cross-cultural Communication An example of different meanings of the same gesture

11. (3) Language
Organization of written or spoken symbols into a standardized system
Can be used to express and communicate any idea

12. (4) Values Values are shared beliefs
Distinguish between good and bad, right and wrong, desirable and undesirable
Group’s values help to determine character and culture

13. (5) Norms
Shared rules of conduct in specific situations
Folkways do not carry heavy moral significance. They are norms for for routine or casual interaction. (distinguish the difference between right and rude)
Mores carry heavy moral significance (distinguish the difference between right and wrong)
Laws are written and enforced by government