1. National Sales Meeting 2011
Using Social Media in Your Marketing Plan
National Sales Meeting 2011

2. Overview of Presentation
Indoff on Facebook
How Indoff uses LinkedIn
Get the most out of your LinkedIn Account
Facebook Tips
Tips on how to use Social Media in General
Pitfalls of Social Media
Wrap Up

3. Indoff Inc. on Facebook Indoff Incorporated Fan Page
For Partners and Corporate employees to connect
Share what is going on at the corporate office/ with Sales Partners
New Partners of Indoff
Referral Contests
Ad postings
Partners in the News
Corporate Stories/ Pictures
72 Fans

4. How Indoff uses LinkedIn
LinkedIn Recruiter License
Search for LinkedIn profiles that match our divisions
Use this to source prospective Partners
500 names
Job Posting
Rotate between the divisions every 3 to 4 weeks
Brief description
Link to PowerPoint
Products & Services
Industries we service
240 followers

5. Get the most out of your LinkedIn Account
Create a complete profile
Build and maintain your network
Get active on Q & A
Join relevant groups
Get involved with people that you can connect with and get to know
Don’t directly use to try and generate leads
If you use it correctly, it can indirectly lead to sales leads

6. Facebook Tips If you decide to use Facebook for business
Review your profile carefully
Adjust your privacy settings
Use Friends Lists
Allows you to control what each list can see
Set up a Facebook Business Page referred to as a “Fan Page”
These are public – anyone can find and view

7. Tips on Social Media Define your goals Help you stay on track
Harness your expertise
Share your knowledge
Be candid
Ask for comments if you share something

8. Tips on Social Media Interact with visitors
Respond to comments and questions
Find influential people in your industry
Keep your eyes open to what others in the industry are buzzing about online
Boost your credibility by helping others
Establish yourself as an expert

9. Pitfalls of Social Media
Be careful about the content you are adding and sharing
Only make appropriate posts
Don’t pretend to be something you’re not
Don’t promote too aggressively

10. Social Media Wrap-Up What questions do you have?
Thank you for your time! Enjoy the rest of the weekend!