1. Propaganda Techniques for Persuasion
Name Calling
Names or words used to create a specific feeling, positive or negative, specific feeling, positive or negative, about a person or item without supporting evidence.
Stereotypes
Insults
Glittering Generality
Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved. For example, when a person is asked to do something in "defense of democracy" they are more likely to agree. The concept of democracy has a positive connotation to them because it is linked to a concept that they value. Words often used as glittering generalities are honor, glory, love of country, and especially in the United States, freedom.
Transfer
Good feelings, looks, or ideas transferred to the person for whom the product is intended.
Testimonial
Testimonials quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.
Plain Folks
The plain folks device is an attempt to convince the public that his or her views reflect those of the common person and that they are also working for the benefit of the common person. The person uses the accent of a specific audience use specific idioms or jokes. imperfect pronunciation, stuttering, and a more limited vocabulary.
Bully
Hero
Gatorade
I love Pepsi…

2. Card Stacking Band Wagon Assertion Euphemisms
Card stacking, or selective omission, involves only presenting information that is positive to an.
Band Wagon
Bandwagon is an appeal to the subject to follow the crowd, to join in because others are doing so as well. This tries to convince others that one side is the winning side, because more people have joined it. The people are meant to believe that since so many people have joined, victory is inevitable and defeat is impossible. Since the average person always wants to be on the winning side, he or she is compelled to join in. They do not want to be left out.
Assertion
Assertions sound like fact, but may or may not be proven.
Euphemisms
A euphemism is a way of saying something not so offense. It is a way of downplaying something that would otherwise hurt someone’s feeling.

3. Fear – Lesser of Two Evils
The "lesser of two evils" . This one is bad and this one is worse, but I have to pick one. I pick the better of the two bad ones.
Emotional Appeal – Pinpointing the Enemy
Because of these bad people, group, country, etc.…these people, animals, etc.. are suffering. You should save, help or feel bad for them.
Dishonesty
Straight out lying on purpose to deceive your audience, others.
Logical Fallacies
Fact + Fact = Manipulation to convince someone that something is true when it is not.
Flag –Waving
Flag -Waving Brings out a feeling of patriotism connected to a product, movie, or connected to a product, movie, or character. Shows support for a certain city, state, or country city, state, or country. Brings out school spirit, team spirit, etc..