Presentation on theme: "HAPPY TUESDAY! Please answer the following question in your composition book: Has a commercial or advertisement ever influenced you to buy something? Explain."— Presentation transcript:
HAPPY TUESDAY! Please answer the following question in your composition book: Has a commercial or advertisement ever influenced you to buy something? Explain.
https://www.youtube.com/watch?v=X03_bNuihLU (A) https://www.youtube.com/watch?v=X03_bNuihLU https://www.youtube.com/watch?v=dDTBnsqxZ3k (B) https://www.youtube.com/watch?v=dDTBnsqxZ3k As you watch the video, think about what the goal of this commercial was.
PROPAGANDA Definition: The particular ideas or principles promoted by an organization or movement. Origin: Early 1700s; Catholic Church; from Latin for “congregation of propagating the faith” (propagate = spread) Presents a biased view. Bias is a preference, especially one that inhibits impartial judgment. Propaganda is most commonly associated with advertising and politics (elections, wars, ideologies). Will often make an emotional appeal.
PROPAGANDA TECHNIQUE: BANDWAGON Most common technique. Often used in advertising. Basic idea: “If everyone else is doing/thinking it then so should you.” Think of it like peer pressure: “Other people are doing/believing it, so if you don’t, then you’re wrong... You don’t want to be wrong, do you? When you see this, you need to weigh the pros and cons of joining the “crowd”.
EXAMPLE #2 https://www.youtube.com/watch?v=po0jY4WvCIc
PROPAGANDA TECHNIQUE: EUPHEMISM A word or phrase used to make an unpleasant idea sound more pleasing. According to the Nazis, the Jews in Poland were relocated; whereas, the reality was the Jews were sent to death camps. When you see this, try to see if inferences can be made about any hidden meanings.
EXAMPLE #2 https://www.youtube.com/watch?v=bQlpDiXPZHQ
PROPAGANDA TECHNIQUE: GLITTERING GENERALITIES Often used in politics. Words that have different positive meaning for individual people but are linked to highly valued concepts. Claims “demand” approval from the listener (“We fight in defense of democracy!”). Common words/ideas associated with technique: honor, glory, love of country, freedom.
EXAMPLE #2 https://www.youtube.com/watch?v=tglJAHHwO58
HAPPY WEDNESDAY! Answer the following question in your composition book: Why do you think bandwagon is the most commonly used technique in propaganda? Explain your answer. Summer Assignment Worksheet due TODAY! Please turn it in the bin if you have not already
Which propaganda technique is being used here? How do you know this?
PROPAGANDA TECHNIQUE: NAME CALLING Often used in politics and during wartime. Uses negative words or those with a negative connotation. Object is to instill prejudice against a group or idea. Often employs sarcasm or ridicule—political cartoons. Need to separate your feelings from the ideas presented.
EXAMPLE #2 http://www.youtube.com/watch?v=PNMc6rof7cU
EXAMPLE #3 http://www.youtube.com/watch?v=h7R-bR0cW8c
PROPAGANDA TECHNIQUE: PLAIN FOLKS Often used during speeches. Works to convince that views presented represent those of the common person and/or are for the good common person. Will often target the “common man” with regional figures of speech or jokes. Will sometimes intentionally mispronounce words and/or adopt an accent to make listeners feel like they can relate and to give an impression of “I’m just like everyone else.” Most common term associated with this: “Middle Class”. Consider speaker’s background and try to ignore the “dialect”; focus on the ideas. http://www.teachertube.com/viewVideo.php?video_id=137298&title=Plain_Folks `
EXAMPLE #2 http://www.youtube.com/watch?v=mh6vHoyBs58
PROPAGANDA TECHNIQUE: TRANSFER An attempt to make someone view one item the same way they view another and link the two subjects in one’s mind. Often done in politics—linking of one politician to another; can be positive or negative association. Campaign ads http://www.youtube.com/watch?v=phBBnxXJdoM