1. 8. Using Results

2. Determine Marketing Tool
Goal
Audience
Reach
Tone
Frequency
Action Desired
Resources
Time
Money
Focus & Approach
Specific
Broad
Timeless
Quick
Effort Required
Personal Preference
Style
Brand
Image
118

3. Comparing Costs 119 High Cost High to Low Low to No cost
Direct mail postcards
Newspapers and magazines
Advertorials
Radio ads
TV ads
Billboards
Search engine optimization
Online newspaper ads
Promotional items
Kiosks in shopping malls
Radio and TV interviews
Basic social media page
Personal Web sites
Podcast
For sale signs
FSBO properties
119

4. Tracking 119 Numeric or color-coding Unique telephone numbers
Unique addresses
Unique contact name
Referrals
Transactions
119

5. Tracking The Bottom Line = Transactions 120 Shared blog posts
#of unique visitors
Frequency of your domain name
Retweets
Asking people where they heard about you
RSS feed
Stickiness
The Bottom Line = Transactions
120

6. Using Results 120-121 Learn what resonates with audience Prioritize
Know where to put more/less resources
Signal for change
Fine tune your tactics

7. On behalf of REBAC, we thank you for participating in Real Estate Marketing Reboot!
Thanks!