1. DigiDay 2016 Darren Trofimczuk Darren.trofimczuk@haaga-helia.fi

2. Lecture Content What is a Digital Footprint?
Positive & Negative Digital Footprints (Do’s & Don’ts)
Personal websites - free online web design software
Google Analytics/SEO
Using social media for professional purposes (LinkedIn, Twitter and Facebook)
Darren Trofimczuk

3. And finally…. Darren Trofimczuk darren.trofimczuk@haaga-helia.fi

4. Darren Trofimczuk darren.trofimczuk@haaga-helia.fi

5. What is a Digital Footprint?
Put your hand up if you have a tattoo?
Keep your hand up if you have ever thought of changing your tattoo design or having it removed?
Darren Trofimczuk

6. What is a Digital Footprint?
Why did I listen to my friends?
Too bad!!-Your tattoo is there to stay!
Tattoos are just like a digital footprint. Once you have one they are very difficult to remove or change, if they have gone wrong.
Darren Trofimczuk

7. What is a Digital Footprint?
There are many definitions for Digital Footprints, but the description I most agree with is:
The trail, traces or "footprints" that people leave online. This is information transmitted online, such as forum registration, s and attachments, uploading videos or digital images and any other form of transmission of information — all of which leaves traces of personal information about yourself available to others online.
Source=
Darren Trofimczuk

8. What is a Digital Footprint?
There are two types of Digital Footprints:
Passive digital footprint- is created when data is collected without the owner knowing (when others write about you, your website search history) Active digital footprints- are created when personal data is released deliberately by a user for the purpose of sharing information about oneself by means of websites or social media.
Darren Trofimczuk

9. Positive & Negative Digital Footprints (Do's & Don’ts)
When posting online:
Keep it professional
Think before you post
Be consistent
Don’t be affraid to engage
Darren Trofimczuk

10. Positive & Negative Digital Footprints (Do's & Don’ts)
Simple Tips:
Use strong passwords
Keep software updated on all devices
Consider using monitoring software
Type your name into different search engines and see what results you get
Think before you post
Darren Trofimczuk

11. Positive & Negative Digital Footprints (Do's & Don’ts)
Websites & Online shopping- Retailers will often use cookies to track your browsing habits on their website
Solution-Regularly delete your cookies from your website browser settings
Social Media-All tweets, Facebook comments and tags all have a record
Solution- Regularly check privacy settings and who you have shared with
Darren Trofimczuk

12. Technology Monitoring Tools
Google Alerts: (
Free tool that allows you to monitor the web for content you specify. Alerts will be sent directly to your
Mention: (
Allows you to monitor keywords related to you or brands and mentions on social media such as Facebook, Twitter etc. Mention is not free!
Darren Trofimczuk

13. Personal Websites
Creating your own website is a very effective way to control you digital footprint, as you have direct control for what people to see about you. Here are some free online website creation companies for you to consider:
Weebly (
Wix (
Wordpress (
Darren Trofimczuk

14. TOBBA 15 Personal Website Examples
Darren Trofimczuk

15. Personal Websites Domain name:
Try to register your domain name, so your website has its own personalized URL.
GoDaddy is usually the cheapest (
Registration prices for the year can start from as little as 5EUR-10EUR
Redirect your domain name to your free online website
Darren Trofimczuk

16. TOBBA 15 Personal Website Examples
Wilma Rönkä:
Lotta Kuparinen:
Janis Aizpurietis
DigiDay Website:
Darren Trofimczuk

17. Google Analytics, Adwords & SEO
Darren Trofimczuk

18. Google Analytics
Google analytic service that allows you to monitor website traffic.
Tracking codes placed on website pages
Dashboard system for monitoring website traffic
Darren Trofimczuk

19. Google Analytics Darren Trofimczuk darren.trofimczuk@haaga-helia.fi

20. Google Adwords Pay per click advertising using keywords
Darren Trofimczuk

21. SEO (Search Engine Optimization)
The best way to think of SEO is how well your webiste is structured, so it can be found quicker by different search engines.
Page name and title descriptions
Website loading time (big pictures, lots of media can slow things down)
Register your website with Google, Bing
Errors on webpage (internal and external links,
I use Moz to help me with this:
Darren Trofimczuk

22. Using social media for professional purposes (LinkedIn, Twitter and Facebook)
Darren Trofimczuk

23. Using social media for professional purposes
Networking
Connecting with professionals
Job searching
Company research
Headhunting
Recommendations
Darren Trofimczuk

24. Using social media for professional purposes
Networking with large groups of people very quickly Quick way to share thoughts, reflections or media links
Internet marketing campaigns
Almost instant feedback on tweets
Darren Trofimczuk

25. Using social media for professional purposes
Event, business and private pages
Targeted advertising
Market insights & stats
Darren Trofimczuk

26. Thank You For Listening!
And finally….
Thank You For Listening!
Darren Trofimczuk

27. References
Darren Trofimczuk