1. The 3 Secrets To Explosive Business Growth in 2016!
9/14/2018
The 3 Secrets To
Explosive Business
Growth in 2016!
Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming!
Chris Ripley, Strategic Marketing Group,

2. Chris Ripley cripley@smg2.com facebook.com/smgmarketing
@chrisripley – 942 followers – trying to get to 1000

3. About Me 22 years retail marketing, sales, and management
Started Strategic Marketing Group in 2003
MS in 2005
Adjunct prof at CSM and UMUC

5. The 3 Secrets To Explosive Business Growth in 2016!
Even When The Economy Stinks, Businesses That Know These Business-Building Secrets Are Booming!

6. Only three ways?
YES!

7. #1
Get more customers

8. #2
Get customers
To buy more often

9. #3
Get customers
To spend more

10. Don’t overlook this…
Customers x Items Purchased x Purchase Value = Total Revenue
100 x 5 x $10 = $5000

11. 20% Growth in each area…
Customers x Items Purchased x Purchase Value = Total Revenue
120 x 6 x $12 = $8640

12. 73% Growth Overall
Improving slightly in each area creates a compounding effect
EVERY business has the opportunity to improve in these three areas
Fundamentals may not seem sexy, but they work!

13. How?

14. #1
Get more customers

15. Drive inbound traffic to your business website
1. Get more customers
Drive inbound traffic to your business website

16. Search engine optimization
1. Get more customers
Search engine optimization

18. Who Cares? There are over two billion people online
93% of online experiences begin with a search engine
The majority of web traffic is driven by the ‘Big Three’ search engines-Google, Bing and Yahoo
(Search Engine Journal)

19. Who Cares? 77% of search engines choose organic over paid listings1
67% choose organic search results when purchasing2
Organic click-through generates 25% higher conversion rates than PPC3
(1,2,3Search Metrics)

20. 1. Get more customers
marketing

21. What’s more
The DMA drove $67.8 billion in sales in 2012 and it’s projected to produce $82.2 billion in sales in 2016.

22. Social media marketing
1. Get more customers
Social media marketing

23. Customers WANT YOU on social media
93% of customers expect companies to have a presence on social channels1
85% expect companies to interact with them on those social channels2
(1,2 Cone Business Study on Social Media, 2008)

24. People are talking. Are you part of the conversation?
Social media is not a passing fad!
53% of people on Twitter recommend companies and/or products in their tweets (ROI Research for Performance)
The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers (WOMMA)

25. 1. Get more customers
Mobile marketing

26. Location-based marketing
From $0 in 2009, location-based marketing is projected to grow to $6 billion in Some restaurants are seeing 65 percent redemption rates from new, real-time geo-targeted ads.
(Borrell Associates)

27. Mobile

28. Improve the effectiveness of your promotional efforts
1. Get more customers
Improve the effectiveness of your promotional efforts

29. 1. Get more customers
Track your results and optimize your campaigns

30. 1. Get more customers
Find new/better places to advertise (social media, mobile, , etc.)

31. 1. Get more customers
Create stronger, more targeted offers that appeal to more people in your market

32. 1. Get more customers
Remove the risks associated with buying from you by giving a strong guarantee

33. Build your reputation as an expert
1. Get more customers
Build your reputation as an expert

34. 1. Get more customers
Host a free webinar and demonstrate your expertise

35. 1. Get more customers
Send weekly educational/ informational newsletters (electronic or print)

36. 1. Get more customers
Create training/educational resources (video, educational downloads, etc.)

37. 1. Get more customers
Ask for Referrals

38. #2
Get customers
To buy more often

39. 2. Get customers to buy more often
Build your list!

40. 2. Get customers to buy more often
Create a customer mailing list

41. 2. Get customers to buy more often
Send out promotional s to your house list on a regular basis

42. 2. Get customers to buy more often
Use scarcity to get customers to act now instead of later (e.g. limited-time promotions)

43. Don’t let them forget you!
2. Get customers to buy more often
Don’t let them forget you!

44. 2. Get customers to buy more often
Use autoresponder sequences to introduce your prospects to all of your products

45. 2. Get customers to buy more often
Broadcast educational content through , social media, and your website

46. 2. Get customers to buy more often
Send out birthday cards and holiday cards/gifts

47. 2. Get customers to buy more often
Focus on service!

48. 2. Get customers to buy more often
Create a culture of service at your business

49. 2. Get customers to buy more often
Use customer testimonials in your campaigns and on your website

50. #3
Get customers
To spend more

51. Up-sell, cross-sell and bundle
3. Get customers to spend more
Up-sell, cross-sell and bundle

52. 3. Get customers to spend more
After a person buys one product, up-sell or cross-sell them another related product

53. Bundle products and offer a discount
3. Get customers to spend more
Bundle products and offer a discount

54. Use coupons to encourage bigger purchases
3. Get customers to spend more
Use coupons to encourage bigger purchases

55. Offer an expensive, premium product or service with a payment plan
3. Get customers to spend more
Offer an expensive, premium product or service with a payment plan

56. Tips for success

57. Leverage Technology!

58. How do you eat a whale?

59. Think in 3 phases
Before During After

60. Free Resources
My book - Leverage your List– My book – Online Marketing Local Presence Score - Constant Contact 60 day trial -

62. Questions?