SOCIAL MEDIA COUNCIL MARCH 6, 2013 Social Boston College

The State of Social SMC first meeting was March 29, (Happy anniversary.) At that meeting, we asked: ‘Does social media matter?’ And answered our own question: Yes.

The State of Social What’s happened in a year? Let’s look back.

2012: Infographic by Creotivo

The State of Social People spend an average of 6.75 hours month on Facebook; 11 accounts are added every second to Twitter; Every second 1 new user joins LinkedIn; U.S. users logged 121 billion+ minutes (some 230K years) on social in July 2012, up 36% over 2011; Since 2012, 12 billion minutes have been spent using Pinterest Source: creativo infographic; Nielsen via LA Times, CNBCcreativo infographicLA TimesCNBC

The State of Social 2012 IBM Globe CEO Study:  16 percent of CEOs use social as a top way to engage customers  BUT respondents across 64 countries believe this number will triple in the next three to five years

Does Social Media Matter? So yes, we still think it matters.

Social BC: Then and Now Facebook: 2012: 43K+ fans  2013: 63K+ fans Twitter: 2012: 19.5K followers  2013: 27.6K+ followers YouTube & Flickr 2012: 200K+ views  2013: YT: 315K Flickr: 375K iPhone app: 28,000+ downloads / 55 countries  2013: 42,000 dl / 61 countries Google+: 1,115 followers Added: Pinterest (811 followers), Instagram (3,287 followers), LinkedIn (6,760) SMC: 2012: 10 departments  2013: 30 departments/schools

Social BC Where are we*? 46 Overall Performance 40 Social Presence 26 Social Engagement Peer Social Engagement (fan totals FB/TW) #8 Marquette University (25,977 / 20,478) #16 Brown University (54,077 / 25,120) #18 Howard University (53,386 /19,569) #24 Johns Hopkins University (35,662 / 28,599) #26 Boston College (63,513 / 27,636) #34 Notre Dame (72,313 / 19,888) #1? Texas A&M University *Track Social – data collected 3/4

Social Media Council Goals for year one: Create a forum for discussion, education, collaboration Launch a blog (bostoncollegesocialmedia.com) bostoncollegesocialmedia.com Reach out to departments/divisions re best practices Establish/post guidelines for administrators Develop a directory of social offerings Begin to publicize social at BC

Social BC What have we learned since that first meeting? That last year’s tips still hold true:

What have we learned? Content is critical  Channels must be updated  Too many channels repeating identical content can dilute the effort  Automating takes the personality out of it Monitor the conversation and the channel  Social media never sleeps  Don’t post and run  Check your insights and measures of influence Prepare for feedback  That’s why they call it social - Learn when to respond  Trolls will be trolls Consider the role of students

What have we learned? Use SM strategically  What do you hope to achieve?  Which channels are best for you?  Do you have the resources to do it well? Learn about the medium  Personal experience  Channels you admire  Tutorials and gurus Determine your personality

Social BC And one more thing… #WeAreBCBrandRepresentatives

BC Social Reps the BC Brand Content should reflect core values and messages:  premier, nationally/internationally recognized university  academic excellence / ever to excel  Jesuit, Catholic mission: men and women for others  cura personalis: mind-body-spirit / athletics and extracurricular  fun, family, pride, spirit,  customer service Content should guard reputation  be accurate: spelling, grammar, content  avoid speculation, and speaking for — or critically of — other departments  be professional Content should maximize value  share content, with attribution  avoid diluting value - too much replication/repetition/posting

Tips Not Just for the Birds ‘15 reasons for unfollowing on Twitter’ will be posted to the blog. These cautions could apply to most channels.

Social Media Council Goals for year two (work in progress): Social media mashup site — estimated launch May 2013 Social media policy Consider ways to advance rankings Seek feedback; thought leaders Publicize on campus and externally Contest/video collaboration

Social Boston College Questions, concerns, brilliant ideas always welcome: