Faculty of Science and Technology AU Branding in AEC 1

S&T Vision To be an internationally recognized center of academic and professional excellence of Science & Technology in Thailand 2 Faculty of Science and Technology AU Branding in AEC

S&T Missions The Faculty of Science & Technology is determined to produce:  Graduates with the ability to work as a team with analytical, problem solving, decision-making, communication and practical skills.  Internationally accepted research works in selected fields.  Socially and ethically responsible graduates. Faculty of Science and Technology AU Branding in AEC 3

Stakeholder’s Expectations Students  Quality teaching  Consistent use of English  Learn from Expert  International recognition  Pastoral care  Graduation in four years Faculty of Science and Technology AU Branding in AEC 4

Stakeholder’s Expectations Parents  English proficiency  Good environment  Industry acceptance (international and well known businesses and organizations)  Qualified instructors  Entrepreneurship Faculty of Science and Technology AU Branding in AEC 5

Stakeholder’s Expectations Employers Produces graduates who are/have  Ready to work  Fast learner  Good work attitude  Good communication skill  Self-discipline Faculty of Science and Technology AU Branding in AEC 6

Stakeholder’s Expectations AU Executives  High quality graduates  Academic excellence Faculty of Science and Technology AU Branding in AEC 7

Stakeholder’s Expectations Faculty Members  Decent remuneration  Quality of working life  Authentic support for research Faculty of Science and Technology AU Branding in AEC 8

Core Competencies and Uniqueness  Lecturers with real-world experiences and well known by the industries  Industry links and collaborations  Graduates with practical knowledge and well versed in both IT and business Faculty of Science and Technology AU Branding in AEC 9

Brand Values Features and Attributes  English proficiency  Up-to-date curriculum  Professional and inspirational lecturers  Innovation  Learning by doing Faculty of Science and Technology AU Branding in AEC 10

Brand Values Benefits  Easy to get a job with high salary Faculty of Science and Technology AU Branding in AEC 11

Brand Message Cool Life, Bright Future Faculty of Science and Technology AU Branding in AEC 12