Phoenix InfoNews Channel China Business Executives Survey 2015 in 8 cities

Phoenix InfoNews is No.8 nationwide channels amongst Business Decision Makers at Work % watched yesterday Source: CTR CBES 2015 National/ satellite channels watched yesterday. Business executives with annual company budget RMB10M+ in 8 cities in China (141,608)

Phoenix InfoNews is No.2 oversea regional channel amongst Business Executives % watched in past 7 days Source: CTR CBES 2015; Regional channels watched in past 7 days. Business executives in 8 cities in China (1,341,361) *8 cities – Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu

Phoenix InfoNews is No.2 oversea regional channel amongst Affluent Business Executive % watched in past 7 days Source: CTR CBES 2015; Regional channels watched in past 7 days. Business executives with *Annual Personal Income RMB1M+, in 8 cities in China (143,603)

Phoenix InfoNews viewers are management, affluent and decision makers Profile % Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

Phoenix InfoNews viewers with higher average household income Average Annual Household income (RMB) Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Viewers = Watched Channels in past 7 days

Phoenix InfoNews viewers love drinking Profile % Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

Phoenix InfoNews viewers love digital products Profile% Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936) Currently Use

Phoenix InfoNews viewers are frequent travellers Profile% Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

Phoenix InfoNews viewers are more likely to stay with 4-star or above hotels Profile% Type of hotel usually stay with during business or leisure trips Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

Phoenix InfoNews viewers are more likely to take First or Business Classes on air travels Class taken in most of the time on the plane Profile% Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

Phoenix InfoNews viewers are more likely to travel with tour groups and self-driving How do you normally travel Profile% Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

Phoenix InfoNews viewers are more likely to travel overseas Travel Destinations for the Next 12 Months Profile% Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

Leisure Trips in Last Year Profile% Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

Leisure Trips Intend to Join in Next Year Profile% Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

Phoenix InfoNews viewers are more likely to buy luxury watches Based on Intend to buy Premium watch respondents Profile % Source: CTR CBES 2015; Business Executives in 8 cities in China who claimed “family intends to buy premium watch in next year (163,244) Watched Phoenix InfoNews in past 7 days who claimed “family intends to buy premium watch in next year (23,196) Watch price plan to purchase

Phoenix InfoNews viewers make investment % Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936) Personal Investment Activities Done in past 12 months

Phoenix InfoNews viewers make investment % Amount Invested in Past Year Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

Phoenix InfoNews viewers are more likely to own private cars at home Profile % Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

Phoenix InfoNews viewers are more likely to attend postgraduate education Profile % Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936) *Remarks: MBA/EMBA/ EDP/ MPA/ Professional Qualifications (e.g. CPA)/ Foreign Language Training/ Postgraduate Programme/ Others

Phoenix InfoNews viewers lead a quality lifestyle Agree / Strongly agree % Source: CTR CBES 2015; Business Executives in 8 cities in China (1,341,361) Watched Phoenix InfoNews in past 7 days (205,936)

CBES - Methodology China Business Executives Survey (CBES) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Face-to-face interview 8 cities – Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Dalian, Wuhan and Chengdu Target audience – Middle and top management of enterprises. Samples represent a population of 1,341,361 business executives nationwide.

CBES Scope – Corporate Executives Corporate Executives with the company of 50 employees from 24 industries, including: banking and financial institutions, insurance companies, business schools, Fortune 500 companies in China, international audit and law firms, and hotels. CEO/ GM/ MD/ President/ Chairperson (or equivalent) Deputy GM/ VP (or equivalent) Head of Finance/ Accounting Head of Domestic Marketing/ Sales/ Advertising Head of International Marketing/ Sales/ Operations Head of Production/ Operations/ R&D Head of IT Owners or Partners