2 AMWAY 1959 Amway Corporation, USA, present in 80 countries Product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance and cosmeticsRevenue - US$ 9.2 billion (2010)
3 AMWAY IN INDIA Came in 1995 but started operation in 1998 Initial investment of 26 croresLaunched six productsCurrently sees India among its top 2 or 3 marketsGetting the pricing right for Indian marketGlobal model fixed quantity variable price but Indian model variable quantity fixed priceBaddi plant (80% of products in India)Strong distributionOne of the three location of production after US and China
4 Amway India has 500 full time employees and has generated indirect employment for 2000 persons at all the contract manufacturer locations.The Company has provided income-generating opportunities to over 550,000 active independent Amway Business Owners.Amway India provides free and unlimited training to all its distributors to help them grow their business. Amway India conducts over 20,000 training sessions during an average 12-month period with an attendance of over 1.5 million Amway Business Owners and prospects.Amway India recorded a sales turnover of over Rs. 2130 crore in 2011, up from Rs.1790 crores in 2010.
5 MARKETING OF AMWAY Direct selling i.e. through people First time national and electronic media campaign in october 2007E-commerce website for ABOs for ordering the products(Amvio is the name of domain)
6 DIRECT MARKETING IN AMWAY Amway business owners(ABO)More than 5 lakhs ABOs127 pick up centresDelivering 4000 cities50 service centresStart up cost for ABO from to 995 Rs
7 FUTURE PLANNINGTargeting 2500 crore by 2012300 pick up outlets
8 Sales & Distribution Channel of Amway As Compared to the old
9 PROBLEMS FACED BY AMWAY A balance between the price , cost, quality and higher commission.