1. “Connecting with The Chinese Luxury Consumer”by
RUPERT HOOGEWERF
Wealth Management and Private Banking Asia 2010
Sheraton Hotel, Hongqiao
19 November 2010

2. Size of market ‘Known’ Wealth ‘Hidden’ Wealth US$1 billion
189 pax
US$150 million
1363 pax
US$1 billion
400 pax
US$150 million
4000 pax
US$15 million
55,000 pax
US$1.5 million
875,000 pax
‘Hidden’ Wealth
US$150 million
2600 pax
US$1 billion
200 pax
Source September

3. Area No. of Indiv. Beijing 151,000 Shanghai 122,000 Guangzhou 49,200
SIZE OF MARKET – TOP CITIES
Area
No. of Indiv.
Beijing
151,000
Shanghai
122,000
Guangzhou
49,200
Hangzhou
47,300
Shenzhen
45,600
Nanjing
22,100
Wenzhou
20,400
Suzhou
15,600
Area
No. of Indiv.
Chengdu
13,500
Ningbo
Xiamen
11,500
Qingdao
11,100
Dalian
11,000
Fuzhou
10,200
Shenyang
7,660

4. KEY THINGS TO KNOW ABOUT THE HURUN RICH LIST
China’s wealthy came of age in 2007!
Source September

5. 15 years younger than Western counterparts and faster growing
KEY THINGS TO KNOW ABOUT THE HURUN RICH LIST
15 years younger than Western counterparts and
faster growing
Source of wealth
Urbanisation (Property 20%... )
Manufacturing 19%,
Fastest growing are Healthcare, IT, Retail and Apparel

6. TOP THREE RICHEST 2010
Zong Qinghou
Li Li and Li Tan couple
Zhang Ying

7. Eg Wang Jianlin Wanda Market Cap US$10 B
KEY TREND – XINGUI
12% of Rich List delegates to CPC, NPC or CPPCC
Eg Wang Jianlin
Wanda
Market Cap US$10 B

8. “I have nothing more to give away”
JUST COMPLETED HURUN REPORT EVENTS
Yu Pengnian
“I have nothing more to give away”

9. Race Car Carnival, Shanghai (May 2010)
KEY TREND – RISE OF SECOND GENERATION
Race Car Carnival, Shanghai (May 2010)

10. What is your preferred sport?
TOP LEISURE ACTIVITIES
Based on 383 ‘millionaire’ respondents
What is your preferred sport?
1. Swimming
Golf (handicap 98 shots)
- Half don’t smoke
- One third don’t drink
- 16 days holiday a year

11. Where do you like to go overseas?
TOP TRAVEL DESTINATIONS
Based on 383 ‘millionaire’ respondents
Where do you like to go overseas?
1. US Mainland
2. France
3. Australia
4. Japan
5. Singapore
6. Italy
7. Hawaii
8. UK
9. Dubai
10. Canada

12. Educated overseas 1. UK 2. US 3. Australia 4. Canada 5. New Zealand
THE SECOND GENERATION
Based on 383 ‘millionaire’ respondents
Educated overseas
1. UK 2. US 3. Australia
4. Canada 5. New Zealand
Drives luxury travel, overseas
property purchases and
emigration
4 out of 5 millionaires consider
educating their kids overseas

13. COLLECTING
What do you like collecting?
Watches
Art
Cars
Red Wine

14. Zhang Xiaogang, Yue Mingjun & Zeng Fanzhi
COLLECTING ART – THE YOUNG GUNS
Zhang Xiaogang, Yue Mingjun & Zeng Fanzhi

15. Luxury Property – up 90%

16. Tsinghua University EMBA – up 18% to RMB 450.000

17. Moutai 30yrs – up 30% to RMB 12,800

18. Shanghai International Business Aviation Show
UPCOMING HURUN REPORT EVENT
Shanghai International Business Aviation Show
April, 2011 Shanghai
Hurun Report Official Media Partner

19. Wall Street Journal US edition Jan 2008
“People often aren't considered truly rich until anointed by Hurun Report…”
Wall Street Journal US edition Jan 2008
“… the authorative Hurun Rich List.”
Financial Times Feb 2010

20. DIRECT EXPOSURE TO THE INNER CIRCLE OF CHINA’S RICHEST
Family
Business Partner
Top
Entrepreneur
Government Relations
Friends

21. HURUN REPORT MAGAZINE Average Age 40 years Male 72%
Owner/Senior Mgt 92%
HURUN REPORT MAGAZINE
Main Book – 12 Issues
+ 6 Supplements per year

22. UNLOCKING THE DOORS TO THE WORLD’S BEST SCHOOLS
Average Age 45 years
Male 60%
SCHOOL GUIDE SERIES
UNLOCKING THE DOORS TO THE WORLD’S BEST SCHOOLS

23. Glamorous – Prestigious – For Aspirational Horse Lovers
Average Age 32 years
Male 50%
HURUN HORSE MAGAZINE
Glamorous – Prestigious – For Aspirational Horse Lovers
Hurun Polo Team

24. “Connecting with The Chinese Luxury Consumer”by
RUPERT HOOGEWERF
Wealth Management and Private Banking Asia 2010
Sheraton Hotel, Hongqiao
19 November 2010