Tourism 156,000 businesses in the Ontario Tourism Industry $21.8 billion in revenues 486,000 jobs 81,200 jobs created (2005) $5.8 billion in tax revenues

FESTIVALS AND EVENTS ONTARIO Voice of the Festivals and Events Industry in Ontario

FEO Mission Statement To Develop, Represent, and Promote the Ontario Festivals and Events Industry

Goals & Objectives Festivals & Events Ontario Provide a forum for exchanging experiences, resources and information Effectively represent Ontario’s festivals Increase public awareness of Ontario’s festivals industry Sport Tourism Alliance Facilitate networking, education and communication opportunities Provide a credible image and profile Set targets for expansion of the industry and to monitor achievement

Goals & Objectives Festivals & Events Ontario Operate an effective and efficient organization To assist in the development of recognition and certification programs for individuals in Ontario’s festival industry Sport Tourism Alliance Build investment in Sport Tourism from the public and private sectors Facilitate access to national tools and best practices

Emphasis Membership Networking Professionalism Lobbying Advocacy Marketing and Promotions Revenue Generation

WEBSITE Event Searches Post your Event Directory of Suppliers Best Practices

Canadian Festivals Coalition Established 2004 to address drop in financial resources. Senior level industry professionals chosen from across the country Working to ensure the viability of Canadian Festivals and Events

Canadian Festivals Coalition Fastest growing sector - 14% growth rate Enjoys few of the benefits it generates Direct revenues going to government

Canadian Festivals Coalition Looking for associations to pledge their support Look to bring supporters together Create a brand image to recognize the importance of the special event industry to Canada’s economy

International Festivals and Events Association Convention and Expo: September , 2006 Keynote Speakers Breakout Sessions

International Festivals and Events Association Social Activities Foundation Events

THANK YOU