SOCIAL MARKETING Marketing Social. What is social marketing? Social marketing is the systematic application of marketing, along with other concepts and.

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Presentation transcript:

SOCIAL MARKETING Marketing Social

What is social marketing? Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits.

Advertising posters Here are the different social marketing campaigns that have been published in our country.

Women abuse

Alcoholism

Smoking

Other campaigns

And now we’re watching a few videos

Thank you very much!