1. P3 – Nike and their Marketing Mix

2. Who are Nike?
Nike are a Business that do… explain what Nike produce and what they do with their products
The brands they cover are… look at see what brands Nike also own
They are located…In what country are they based? Where could you get their products?

3. Why do Nike need to promote themselves and their products?
Nike need to promote themselves and their products because…
Look at keeping customers
Getting more customers
Increasing their market share
Making more money

4. What do Mindshare do for Nike?
Who are Mindshare?
How do they promote Nike?
What was the end result for Nike of Mindshare’s campaign?

5. How do Nike promote themselves and their products?
Nike promote themselves and their products by using the following methods:
Advertising (where? How)
Social Media
Sponsorship deals

6. Why do Nike use these methods?
Nike use these methods because…
Why do they use social media?
Why do they advertise on TV?
Why do they advertise in different magazines?
Why do they sponsor famous people?