1. Persuasion uses facts and emotional appeals to change a person’s mind or promote a desired behavior. Propaganda uses nonfactual information or opinions that appear to be facts along with emotional appeals to change a person’s mind or promote a desired behavior.

2. An advertising tactic designed to generate publicity about a controversial campaign is called shock advertising

3. Using an image of a baby about to inject heroin into his system is an example of shock advertising.

4. Advertising techniques for websites include the pop up, pop under, fixed panel, XXL box, and pushdown.

5. Aristotle's component of persuasion which refers to emotional appeals used in persuasive messages is called pathos.

6. Commercial messages in movies and television shows include products appearing in the show which is called product placement or products being part of the show which is called product integration.

7. Advertising messages popping up as Tom Cruise’s character tries to elude police in the movie Minority Report is an example of augmented reality.

8. A technology that is causing advertisers to be more creative with their product placements is Digital Video Recorder

9. Uncle Sam was introduced on a poster design by James Montgomery Flagg.

10. A photo op is a planned media event.