1. charles.lowe@btinternet.com +44 7860 619424
On the street

2. Objectives To encourage people to vote
To encourage people to vote electronically
To maximise access to electronic voting facilities

12. Learning Points 2 months = 2 few People naturally change slowly
Voting ≠ Engagement
Simple messages work
Civil servants cannot market
Ask citizens
Watch the discontinuities
Have balloons
Use the medium
Viralise the concept

13. Thank you