1. Understanding Social Marketing:
Encouraging Adoption and Use of Valued Products and Practices

2. Social marketing is the application of commercial marketing techniques to social problems2

3. Commercial vs. Social Marketing:
Commercial marketing tries to change people's behavior for the benefit of the marketer
Social marketing tries to change people's behavior for the benefit of the individual, or of society as a whole

4. Social Marketing: Reaches target audiences
Helps customize your message to those targeted audiences
Helps create greater and longer-lasting behavior change 4

5. Implementing a Social Marketing Campaign
Identify behaviors you want to change
Identify your audience
Identify and reduce barriers
Pretest your ideas
Publicize actions and benefits
Assess your results 5

6. The "4 Ps" of marketing:
Product
Price
Place
Promotion 6

7. Stages of change Create awareness and interest
Change attitudes and conditions
Motivate people to want to change their behavior
Empower people to act
Prevent backsliding 7