 1) Your personal favorite  2) Food  3) Store  4) TV Show  5) Funny  6) Nostalgic  7) Irritating  8) Sad  9) Makes you want to buy  10) Makes you want to save your $$$ instead

 PO 201. Collaborate to create a scenario/script as a team.  PO 203. Collaborate and communicate in the rehearsal process.  PO 101. Imagine and describe characters their relationships, what they want and why (e.g., through variations of movement and gesture, vocal pitch, volume, and tempo).  PO 204. Communicate sensory images through movement, vocal, visual, or written expression  PO 102. Establish a playing space and an audience space.  PO 205. Construct or locate appropriate props to enhance a scene or production.  PO 102. Demonstrate leadership skills in small group work.  PO 207. Implement theatre etiquette as a director in rehearsal and production settings.  PO 101. Describe, illustrate and/or implement how the use of collaboration affects daily life and different environments.  PO 201. Using self-evaluation and reflection, determine the influences of creative work on the individual and his/her community.  PO 106. Describe how place and time affect characters and story in class improvisations, scripts, and productions of theatre and/or other media.  PO 201. Model and use appropriate ways to give, take, and use praise and constructive criticism.  PO 101. Demonstrate respectful audience behavior.  PO 102. Describe the believable actions and dialogue of improvised characters in classroom scenes.  PO 103. Identify and describe the characters, environment, and story elements in a variety of written and performed events.  PO 105. Identify and describe the characters, environment, and story elements in a variety of written and performed events.

 Hop on the bandwagon or else you don’t fit in. “Everyone is doing it, so you should too.”  This technique is contrived peer pressure – no one wants to be left out or behind.

 A celebrity or expert who endorses a product, candidate, or idea.  Think about all of the commercials with celebrities. The celebrity may not always be qualified to speak on the subject.

 Testimonials come from “regular” people as well as celebrities  Designed to look like “Word of Mouth”

 Using numbers, pictures, or words to prove that one thing is better than another

 The Greek philosopher Aristotle divided the means of persuasion (three categories)- › Ethos › Pathos › Logos

 Ethos (Credibility), or ethical appeal, means convincing by the person advertising. We tend to believe people whom we respect.

 Pathos (Emotional) means persuading by appealing to the consumer’s emotions

 Logos ( Logical ) means persuading by the use of reasoning  Uses statistics (numbers usually)  Provides evidence

 Who you choose to sell your product to

 Not responsible for…  a company or product will take the responsibility off themselves and put it onto the consumer

 what extra perks a customer can get if they buy their product  But WAIT! There’s MORE!

o Cheerios Cheerios o Nutella Nutella o Geico Geico

 An infomercial is a long commercial. Includes testimonials, product uses, and many incentives.  Normally, a commercial may last only 30 seconds. An infomercial can last 30 minutes…at least!…at least!

 Loud, “punched” words  Describes and SHOWS the product’s uses and heavily highlights the benefits  Explains why the viewer MUST have this product › Your product must have a need, it must offer a solution  Has a specific target audience in mind  Offers a payment plan (and sometimes offers a bonus!) if you call within the next 30 minutes…operators are standing by!  Includes testimonials  Gives statistics  Provides contact and payment information

 Shamwow Shamwow  Quick Chop Quick Chop  Power Juicer Power Juicer  ProActive ProActive  Perfect Brownie Perfect Brownie  Loud Mouth Leo Loud Mouth Leo  Bump Its Bump Its  Purse-It Purse-It

 Cricut Mini Cricut Mini  Neato Neato  Trivita Trivita  Chef-O-Matic Chef-O-Matic Longer Examples

Ready. Set. Create! You’ve Been Hired!

 Get together with your design team to create a product and write your own 5 minute infomercial. Yes. 5 minutes.  The product you are adverting is a new creation ; it has not yet been invented.  Use the persuasive “trifecta” (ethos, pathos, logos) and three other techniques to make your product really stand out from everyone else  Everyone must perform.  The product must be seen; you must make it. A FORMATTED SCRIPT MUST BE ED

THE TRIFECTA! Using all three main strategies is always more beneficial to selling your product  Pathos (emotions)  Ethos (credibility)  Logos (logic, numbers, statistics) YOU MUST HAVE EVIDENCE OF USING ALL THREE

 Make your product. How you choose to do this is up to your design team › Customers need to see what they are purchasing and how it is being used  Add costumes and props for effect  Have actors take on the role of celebrities for multiple testimonial opportunities, change your voices and accents, and make strong inflections  Explain what form of payment is needed and offer a money-back guarantee  Have fun, but still “be serious”. Your product is VERY SERIOUS STUFF

 Product Name  Product Use  Benefits (name at least 3)  Who is the Target Audience  Why We Can’t Live Without It  How Do We Get It  How Are You Using the “Trifecta”  How Did You Demonstrate the Other Techniques  A Reflection on You and Your Group’s Contribution

 1. Each group member writes down 5 ideas on the OUTPUT side of their notebook.  2. In groups, discuss each idea and then vote on one.  3. Write down the name of the product on a separate sheet of paper.  4. Write down a description of the product.  5. List 5 advantages to the product.  6. List your 2 testimonial celebrities.

 Day 1: Notes and Examples  Day 2: Brainstorming in Groups  Day 3: Prop Construction, Scriptwriting  Day 4: Prop Construction, Scriptwriting  Day 5: Prop Construction, Scriptwriting  Day 6: Rehearsal Workshop  Day 7-9: Performances  Day 10: Assessment