1. 1. Read through the PowePoint 2. Fill out the notes page 3
1. Read through the PowePoint 2. Fill out the notes page 3. Create a product with your table group that you can sell to the rest of your peers 4. Fill out the “Creating a Product” worksheet. 5. Annotate your paragraph from last class 6. Membean (quiz next class)/WEIRD

2. Spring Board 1.18 English 1 PreAP
Using Rhetoric Appeals and Advertising Techniques to Persuade an Audience
Spring Board 1.18
English 1 PreAP

3. Rhetoric Typical definition: “The art of persuasion”
For our purposes: “Strategies for communicating effectively.”
Thus, a newborn baby crying would not be an example of rhetoric; however, an older child whining to a parent to be picked up and carried is an example of rhetoric. Why?

4. Aristotle and Rhetoric
Aristotle (a famous Greek philosopher) wrote a valuable book called On Rhetoric, also known as The Art of Rhetoric.
This book remains one of the best studies of rhetoric ever performed.
We will examine some of Aristotle’s concepts.

5. Aristotle’s Three Appeals
Aristotle defines rhetoric as “the ability to discover all available means of persuasion.”
Successful persuasion requires knowledge of the target audience and their expectations.
The three appeals available to rhetoricians are
Ethos
Pathos
Logos

6. EthosEthical Ethos are ethical appeals.
Ethos tries to persuade by focusing on the credibility, qualifications or the character of the speaker.
Hint  Ethos is the root for words like ethics and ethical

7. PathosEmotions Pathos is an emotional appeal.
Pathos attempts to persuade an audience by appealing to the senses and emotions.
Political ads that show politicians kissing babies or shaking hands with the elderly often appeal to the emotions.
Also these appeals usually include statements with vivid sensory details, which awaken the senses and perhaps manipulate the emotions of the audience.
Hint  Pathos is the root for words like empathy, sympathy, apathy P

8. Logos-Logic Logos is a logical or rational appeal.
Logos attempts to persuade by leading readers or listeners down the road of logic and causing them to come to their own conclusions. Logical appeals state the facts and show how the facts are interrelated.
Ex  “60% of the time it works every time”

9. Let’s review…
Turn to a shoulder partner and quickly summarize the three different rhetorical appeals
Ethos
Pathos
Logos

10. Let’s talk… An advertisement that appeals to your emotions is….
An advertisement that relies on the credibility of the speaker is…
An advertisement that provides facts, figures, statistics, etc. is….

11. Now let’s look at some advertisements
If the advertisement uses ethos (ethical appeal) and relies on the credibility of the speaker STAND UP
If the advertisement uses logos (logical appeal) and provides facts, figures, etc. SIT ON THE GROUND
If the advertisement uses pathos (emotional appeal) and manipulates your emotions PUT YOUR FOREHEAD ON YOUR DESK

12. Which type of rhetorical appeal is being used?

13. Pathos

14. Which type of rhetorical appeal is being used?

15. Ethos

16. Which type of rhetorical appeal is being used?

17. Logos

18. Making Connections to Advertising Techniques
Bandwagon: intends to make the target audience feel left out
Avant-garde: intends to make the target audience feel “hip”
Testimonials: uses a specific spokesperson to endorse product
Facts and Figures: statistics, percentages, and numbers
Transfer: associates good feelings with the product 
Pathos & Logos 
Pathos & Logos 
Ethos 
Logos 
Pathos

19. Discuss with a partner…
Turn to a partner and summarize the different advertising techniques
Bandwagon
Avant-garde
Testimonials
Facts and Figures
Transfer

20. Let’s review
You should buy this product because everybody else has it. If you don’t buy it you won’t be cool.
You should buy this product because it is 99.99% effective.
You should buy this product because even President Obama uses it!
You should buy this product because it will make you feel warm and fuzzy on the inside.
You will be so hip if you buy this product because you will be the first to have it.

21. Your Assignment…
In your groups, construct a product to market to your peers.
You may only use the tools provided in the bag you choose. Be creative!
Examples: an accessory, a cell phone case, a gadget to do your homework for you , etc.

22. Let’s look at some advertisements
Bandwagon-1 finger
Avant-garde-2 fingers
Testimonials- 3 fingers
Facts and figures- 4 fingers
Transfer- 5 fingers

23. Which Ad. Technique is being used and why?
Bandwagon-1
Avant-garde-2
Testimonials- 3
Facts and figures- 4
Transfer- 5

24. Avant-Garde

25. Which Ad. Technique is being used and why?
Bandwagon-1
Avant-garde-2
Testimonials- 3
Facts and figures- 4
Transfer- 5

26. Bandwagon

27. Which Ad. Technique is being used and why?
Bandwagon-1
Avant-garde-2
Testimonials- 3
Facts and figures- 4
Transfer- 5

28. Transfer

29. Which Ad. Technique is being used and why?
Bandwagon-1
Avant-garde-2
Testimonials- 3
Facts and figures- 4
Transfer- 5

30. Testimonial

31. Which Ad. Technique is being used and why?
Bandwagon-1
Avant-garde-2
Testimonials- 3
Facts and figures- 4
Transfer- 5

32. Facts and figures

33. Your Assignment
Your table group will construct a product to sell to your classmates using only the supplies provided for you in the “gobble gobble” bags. (think homework helper, cell phone charger, etc.)

34. Your Assignment…
In addition to your product, you will create a print add to promote the product.
Incorporate at least 2 of the rhetorical appeals in your print add, as well as the corresponding advertising techniques. Make sure they are easily recognizable!!
Fill out the “Creating a Product” worksheet

35. Here’s the catch…
It might be beneficial if you assign each person in the group a specific job.
You will only have 30 SECONDS to present your product to the class.
The table group who creates the best product wins a prize!
You will present your products next class.
Leave your products on the back podium and turn in your “Creating a Product” worksheet to the box.

36. Remember:
Your group is trying to sell your product to your classmates. Think about what teens your age are interested in.
You are presenting this to the class; do your best!
Next class, each group will vote for the product they are most likely to buy, and that group will win a prize 