By Tom Franklin, and Bradley Barrett.

Our Slogan  Dream Comfort. Think Colour Bee!  We Thought about this slogan because we want our product to be comfortable, however also making sure it represents style, and colour as well as comfort.

Our Design Our chosen design Our 2 nd chosen design

Why we chose these designs Because the results are quite similar, we made a flip-flop that suits both Genders. Our 2 most popular results were ages and ages 40+ Therefore, we ranged our audience to ages 15-35

As ‘On the beach’ got the most results, we decided to theme our flip- flop based on a beach theme.

Product  Our idea originally came from this:  And then we changed it around a bit and included colours like, green, blue, red etc.  We name our product ‘The Colour Bee’, as the colours represent a very bright and colourful design. The black and yellow in our flip flop represent the colours of a Bee. We feel that this is a design that is a suitable design which goes with the name of our flip-flop.

Pricing  We feel that the necessary pricing for our Flip- Flops is £20-£30. According to our results, £5- £10 and £10-£20 were most popular, so we are going to range the price, £5 and £10 will not be enough as we will need to be able to make profit, but instead we decided to go ahead with £15-£30. It is £8.50 to make this product and we give 10% to the  For example: if we sold a flip-flop for £30, £30- £8.50=£21.50, and 10% of £21.50=£2.15, so we’re making £2.15 profit.

Promotion  We are aiming to promote our flip- flops on Social Media, e.g: Twitter, Facebook, Instagram etc. We feel that it’s the best way at this current stage as it’s cheaper than the other methods, also, more people will notice our advertisements.

Place  We think the appropriate place is at the summer because that’s when the bees come out, also by the beach, as it relates to the theme of flip-flops.

Why we advertise using Social Media  We decided that it’s better than TV advertising, Radio advertising etc. because there is no cost, and is very effective because of the amount of people that use Social Media. (As explained on the Promotion slide).

Any Questions?