2. Typography- The font is big and bright so that it stands out it is also in a circus style of writing because of the name and theme. Image- Brittany spears (celebrity) sitting down looking directly at the camera in a circus styled outfit. The background is bold and bright. Code of costume- The costume Brittany spears is wearing is a show girl, circus outfit. Target audience- Girls aged 13+ as they might like Brittney and bright bold colourful things. Code of behaviour- She looks very playful and happy by the way her body is posed and her facial expressions. Product name/brand- Britney Spears Circus Fantasy Colour- Bold bright colours, very fun and playful. The colours used often are bright blues, reds and yellows these are colours that you’d find in a circus.

3. Typography- The font is small and gold on a plaque thing so it looks important and labelled Image- Sarah Jessica Parker wearing black gloves looking as if she has just been caught stealing her perfume Covet. Code of costume- Sarah Jessica Parker wearing a dress that looks a bit like a wedding dress so it looks like she’s left a really important event so that she can steal Covet. Target audience- I think women aged 17+ as they might be fans of her and might have had watched sex in the city when it was on tv, I think the majority of people that will be buying this will be aged between 20- 30 Code of behaviour- She looks shocked like she has just been caught stealing the perfume. Product name/brand- Sarah Jessica Parker Covet Colour- Quite dim dark colours and gold and the bottle is bright green and it stands out.

4. Typography- The font is bold and gold and Lady Gaga’s name and the name of the perfume really stands out but the slogan is very small, the gold matches the gold on the lid on of the perfume. Image- Lady Gaga laying down naked with small men crawling on her as if they’re trying to get to the perfume which lady gaga is holding out of their reach, this shows how she has power and is a sex symbol as the small people crawling on her are men and it looks as if they are trying to get to her or her perfume. Code of costume- She is completely naked with a black mask on and small men crawling on her this shows how she is a sex symbol and a powerful women. Target audience- I think that this advertisement is suitable for 16+ although younger children might be fans of her singing I don’t think that it is appropriate as she is naked. Code of behaviour- She has her arm behind her head as if she is letting the small men crawl on her and she doesn’t mind it, they look like they are trying to get to the perfume which she is holding away from them so that its out of their reach. Product name/brand- Fame by Lady Gaga Colour- Quite dim dark colours as the picture is black and white, the only things that are in colour are the perfume bottle which is a deep purple/black and gold titling and perfume lid.