What are the characteristics of an effective logo? 10.5.15 Desktop Publishing.

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Presentation transcript:

What are the characteristics of an effective logo? Desktop Publishing

WHAT IS A LOGO? A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition

A good logo follows 5 principles 5 Principles Simple Memorable Timeless VERSATILE Appropriate LOGO EXAMPLES

What does being versatile mean for a logo? Works in color or Black and White Communicates the same large or small (vector) Can be used in all mediums

WHAT should YOUR logo COMMUNICATE? What is your business or career aspiration? At least one positive quality of your business (preferably two or three) HOW does YOUR logo COMMUNICATE? 1.Images 2.Shapes 3.Color 4.Text (meaning and appearance)

ASSIGNMENT 1.What will be the name of your company? 2.What does your company do? 3.What are two qualities that your company will have that makes it unique? 4.What are two (2) images for EACH quality that would help represent that quality? Answer the following four questions and your answers to: before class ends Download from the Internet at least four images that match your answer for question #4 above. Save the images to your flash or Google drive.