1. How can we tell if your communication is effective?
9.8.14
Do Now Quiz (5 minutes) Write your answers on a separate sheet of paper with a heading OR it to me by 1:15
What are the four parts of communication?
List two communication mediums

2. There are 3 basic goals of all Communication Advertising
Recognition
Retention
Everything you create in this class and for real world business should meet these communication goals.

3. RECOGNITION This goal is used to grab the audience’s attention.
How well does your communication stand out and get the attention of your desired audience?
Why do you think I placed this picture in the lesson here?

4. RETENTION
This goal deals with how well your communication is remembered.
Music and slogans are often used to help an idea stay in a person’s mind.
What is a slogan or “jingle” for this company?

5. REACTION
This goal tells the audience what to do in response to your communication.
Without the instruction and information for the audience to REACT to your communication is ineffective.
What are the reaction instructions in this flyer?
Where are they located?

6. Assignment Answer all of the red questions from this lesson plan
By the end of the period, you must answer the following questions and your answer to: if you have not completed your Computer Contract you must hand in your work on a sheet of paper with a heading. YOU MUST USE COMPLETE SENTENCES.
Answer all of the red questions from this lesson plan
Define the word conceptualize
List 3 things that make you unique to a potential collegiate recruiter or employer
List your favorite color and what you feel that color communicates about you.