PROMOTION AND MARKETING Unit 7. Promotion and Marketing Planning involves getting things and people in the right place at the right time Developing and.

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Presentation transcript:

PROMOTION AND MARKETING Unit 7

Promotion and Marketing Planning involves getting things and people in the right place at the right time Developing and implementing Policy and Procedures Coordinating and managing volunteers and staff Directing the logistical operations of the event

Assignment Animoto and PPT presentation Assignment: Arts Festival or Sporting Exhibition

Marketing the Event Advance Release Document sent to advise of the upcoming event: Details on venue What to expect What is expected of the attendee

Means of promotion Direct mail Dedicated web site Trade publications Newsletters Magazines and newspapers Posters The venue Media Analysis

Initial Announcement Follow-up Mailing Include meeting/event theme Site Date Program content Links to websites Detailed program information Travel arrangements Include social and leisure programs for spouse Ask for others who may be interested to attend Save the Date

Publicity News Coverage Convention and Visitors Bureau Talk Show Press Conference TV/Radio

Timeline One year out for large events! Prior Planning Prevents Poor Performance!

Next Week Event Technology and Security