What is Seo? Search Engine Optimization for Dummies.

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Presentation transcript:

What is Seo? Search Engine Optimization for Dummies.

Index What is SEO? What is a Search Engine? How Google Works/ Indexing Keywords. How to use Keywords.

SEO ….. SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.

Search Engines. A programme that searches for content on the world wide web. Works in 3 steps: 1.Scans Web Hosters 2.Indexes 3.Provides Results in Search Engine Interface.

Popularity of Search Engines Most popular Search Engines. Google Yahoo MSN AOL

Search Engine Ranking Your Search engine ranking will be effected by the following  How often your website is updated.  Relevant Content  Well placed but not overused Keywords…

Keywords are Crucial To consider when thinking of keywords.. 1.Who is the product for? - e.g., small business,, DIY, etc 2.What type/category? - e.g., marketing, word- of-mouth, SEO, public relations 3.What is it? - e.g., software, service, tools 4.Verbs/adjectives? - e.g., improve enhance, better 5.What does it affect? - PageRank, publicity, lead generation

Where to put Keywords In title tag In heading tag In body tag In images tag, rename using tag In website address In the name of the page when you save it.