Presentation on theme: "SEO : Search Engine Optimization. SEO : How It Works Web is a Network of Links Search Engines use automated robots or crawlers to scour the Web for content."— Presentation transcript:
SEO : How It Works Web is a Network of Links Search Engines use automated robots or crawlers to scour the Web for content. Data is organized and ranked by determining relevance and importance(popularity) of content through mathematical algorithms or equations
SEO Ranking Factors or Metrics http://www.seomoz.org/article/search-ranking-factors
SEO Good to know Google Sites led the U.S. core search market in April with 65.4 percent of the searches conducted, followed by Yahoo! Sites with 17.2 percent, and Microsoft Sites with 13.4 percent. Americans alone conducted a staggering 20.3 billion searches in one month. The percentage of Internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of 59% of all adult Internet users.
Improve SEO rankings/Gain Traffic Indexable Content Assign “alt values or attributes” in HTML to images and define videos. Crawlable Link Structures Create Good, easy to follow Link structures Relevant Meta-tags Well-researched relevant keywords Title Tags with relevant keywords Description with some keywords.(not used by algorithms but good for viewers)
Taking SEO Global http://www.internetworldstats.com/stats.htm
Taking SEO Global User in France will search on French Search Engines www.Google.fr in French keywords.www.Google.fr The United States accounts for 182 million Spanish speaking internet users alone(http://www.internetworldstats.com/stats13.htm). To Grow Internal Traffic. SEO principles must be done for companies in the relevant language. Translation of full website and foreign search engine submission or link- building/translation techniques.
Good Links: http://www.seomoz.org/beginners-guide-to-seo - Great Guide to SEO basics. http://www.seomoz.org/beginners-guide-to-seo http://www.mseo.com - SEO company offering Multilingual Search Engine Optimization. See DEMO to better understand their technique(http://www.mseo.com/images/cyber1.swf) http://www.mseo.com www.google.com/webmasters/tools/ - Good tools to measure webpage visibility. www.google.com/webmasters/tools/