Why SIP Trunking is Great for 2009 Panasonic Portfolio Extensions February 2, 2009 Michael Timar, Director Product Development Panasonic Communications Company of North America

Market Trends

US Market Trends

Business Work Style Transition Office Infrastructure Analog Line Digital Line IP ８０ ’s ９０ ’s ２０００ s ２０１ ０ s Voice Low Speed Data （ <128kbps ） ・ Ultra High Speed （ 100Mbps< ） Convergence of Voice/Data/Video ・ Telephone ・ FAX ・ Telephone ・ (MODEM) ・ （ Broadband ） ・ SMS ・ FAX TEL/ /GroupWare/TV Conf. Enhanced Communication No Matter Where You are.. Office Public Seamless Voice/Data Work Style ・ Telephone Voice High Speed Data （ <8Mbps ） Video

In the Past - “LCR” Reduce Phone Expense - “Auto Attendant” Reduce Cost - “T1/ISDN-DDI” - “LCR” Reduce Phone Expense - “Auto Attendant” Reduce Cost - “T1/ISDN-DDI” Expense Reduction Today and Future - SIP Trunking - Mobile Gateway -“1-Infrastructure” - SIP Trunking - Mobile Gateway -“1-Infrastructure” Expense Reduction - “Mobile Integration” - “IP Network” connect Multi-Office - “Outlook Integration” - “CRM Integration” - “Enhanced Communications Improve Comm. and Efficiency - “Mobile Integration” - “IP Network” connect Multi-Office - “Outlook Integration” - “CRM Integration” - “Enhanced Communications Improve Comm. and Efficiency Improve Productivity - “VoIP” connects New Office - “Call Center” Gain New Customer - “VoIP” connects New Office - “Call Center” Gain New Customer New Business Style Environment Change Environment Change Web - ISDN DID - “Call Center” Improve Business - “Auto Attendant” Improve Business - “Wireless” Improve Communications - ISDN DID - “Call Center” Improve Business - “Auto Attendant” Improve Business - “Wireless” Improve Communications Improve Productivity - “Wireless” New Business Opportunity - “Call Center” Gain New Customer - “Wireless” New Business Opportunity - “Call Center” Gain New Customer New Business Style General Affair IT Department Telephone Mobile IT/PC Change of Business Communications Competitive Factors

Customer’s Demands with Stages of Infrastructure Importance to Customers Customer Demands will be changing from Features to Values Tomorrow, applications and services will be the differentiating factor… 出典： Strategy Analytics ２００ 8 １９９５ ２０１０ ２０１５ Productivity Content, Services Applications Relative level of Importance of Customers High Low Current Cost PSTNSIP Small Business EstablishmentGrowthMaturity

Panasonic Market Position Reliable, Affordable, Flexible

SIP Supporting Portfolio  Digital Systems  Converged Systems  Pure IP Systems All can natively support or be upgraded to support SIP Trunking

Advanced IP Phones

Mobility - Multi-Cell DECT Wireless KX-TD7695 KX-TD7685 KX-TD7696

Value Add to show incremental benefit  Cost Savings  Productivity Applications

Cost Savings  Savings from PSTN / PRI replacement  Cellular Gateway – no connection costs  New Equipment / Services Leased (Panasonic equipment is in many cases backward compatible for reuse)  Entire package can immediately save money, and enhance productivity!

Productivity Enhancements – Do more with less Mobile Workforce Tele-work Auto Attendant Enhanced Voic ( integration) Caller ID DID (Direct Inward Dial) number support Transitional Workforce features Employee Training & Monitoring

Productivity Applications

Telephone Network (New Jersey: 201) Cellular Network (609) Telephone Network (San Diego: 858) Customer ( ) Main : DDI : Extn103 Extn102 Extn 202 Cell Phone ( ) Extn102 Advanced IP Phone ( ) Extn101 Advanced IP Phone ( ) Cell Phone Solution : One Phone Number

Telephone Network (New Jersey : 201) Telephone Network (New Jersey : 201) Cellular Network (609) Cellular Network (609) Cell Phone ( ) Extn102 PT ( ) IP Network Mobile IP Network Visitor CA / Camera by IP Network Voice over Cellular Phone or Door Phone Cellular Phone Solution : Panasonic Application Network Camera

Recommendations  Talk to your customer, and understand their needs  Mine existing customers to replace legacy systems  Sell With Maintenance Contract  Do Infrastructure Analysis (Tools available)  Contact your Panasonic Sales Representative for more Information