EXPERIENCE ANOTHER LIFE

THE BRIEF Deafblind children from birth does not know they are deaf and blind. Their family find it is very hard to either communicate or educate them. Moreover, it is a big burden on their family & society when the child grow up but they cannot live independently. But the hope are still there… Sense International empowers deafblind people and parent groups by offering them the training, backing and financial support their need to set up sustainable self-run projects.

OBJECTIVE Increase the public profile of Sense International Develop a younger audience & supporter base to fundraise or campaign for the organization.

TARGET AUDIENCE Aged Being well educated Prefer reading news & using social networks They can use their time and money to party & shopping, pay for their personal needs. May interested in international development, willing to contribute to social charities. Most of them only volunteer if the program / organization is trustable.

IDEA Build the trust by putting target audiences into the shoes of deafblind children. Our target will experience the difficulties Then they will well aware about deafblindness and have proper further action

PictureAudio sound SOLUTION – SOCIAL GAME Share the experience or ask TA to join the campaign Feature on Facebook desktop and mobile screen A game simulating the difficulties of deafblindness, help the target understand the situation

Social game: “Can you finish this easy game?” The game has 02 level: 1st level is for normal-people mode 2nd level is for deafblind- people mode How to play: find and match 2 pictures. PictureAudio sound SOLUTION – SOCIAL GAME

SOLUTION – DAILY PROBLEM Share the experience or ask TA to join the campaign Navigating to social app with scenarios: the problems in deafblind people life Show the offer: Experience your problem in another way? PR & display ad: choose your daily problem

SUMMARY OBJECTIVE Increase the public profile and develop a younger audience & supporter base to fundraise or campaign for OBJECTIVE Increase the public profile and develop a younger audience & supporter base to fundraise or campaign for TARGET AUDIENCE Aged Being well educated May interested in international development TARGET AUDIENCE Aged Being well educated May interested in international development IDEA Build the trust by putting target audiences into the shoes of deafblind children. IDEA Build the trust by putting target audiences into the shoes of deafblind children. SOLUTION SOCIAL GAME A game simulating the difficulties of deafblindness, help the target understand the situation SOCIAL GAME A game simulating the difficulties of deafblindness, help the target understand the situation DAILY PROBLEM Experience your daily problem in a deafblind way. DAILY PROBLEM Experience your daily problem in a deafblind way. Sharing the experience and joining in the campaign

THANK YOU