1. Social Media = New Tools for Community Building, Organizing & Advocacy February 11, 2013 No Matter What The Issue, Relationships Are Part of the Solution Marie Jobling, Director Community Living Campaign

2. Community Organizing is... The belief that a person affected by an issue has more power to create change by coming together than by acting alone. Through community organizing, we empower ourselves, create long-term change, and shift the balance of power. Regardless of the issue, relationships are part of the solution. And social media is all about relationships…

3. We create change together We do the research and make a plan We are accountable to one another We meet people where they are We build relationships We celebrate victories big and small Elements of Organizing

4. Why Social Media? Social media can help build relationships in new and powerful ways. Social media is a set of very powerful “tools” that allow us to share information and mobilize for social change.

5. Traditional Social Media

6. Social Media Is Changing

7. New Kinds of Social Media

8. Signs of Social Media Everywhere

9. Why Is It Important Social media networks are growing and quickly becoming commonplace in ALL aspects of society Traditional forms of communications are move away from paper to being on-line Social media has added new ways to connect and to engage Don’t be Left Behind!

10. The Phone - Still the Most Available and Widely Used Social Media But There is So Much More…

11. The number of social media users age 65 and older more than doubles each year. 1 in 4 people 65 and older are now part of a social networking site. Seniors are the fastest growing group on-line…

12. (Source: Anderson Analytics 2009) What Social Networking Sites are Seniors Using?

13. Start With E-Mail You can get a free account in just a few minutes – main sites are yahoo and gmail. Email is necessary to do most other things with social media.

14. Turn A Computer Into A “Video Phone” – for Free Even if seniors cannot come to a meeting, they can still be involved through Skype

15. Meet on-line with Skype

16. Facebook Can Keep You Informed

17. What you Can Do With Facebook Connect – keep in touch with friends & family; build your network; connect with supporters and other like-minded people or organizations Share – spread information, insights, news and events; share photos, video and other media; start a discussion and get instant feedback and advice Support – recommend organizations, causes and political leaders

19. Watch and Learn (or Tell Your Story!)

21. Key Steps In Organizing 1.Develop Outreach Lists and Relationships 2.Research Solutions 3.Identify Decision-makers 4.Educate and Involve the Community 5.Identify and Develop Spokespersons 6.Mobilize for Direct Action 7.Celebrate

22. #1 Develop Outreach Lists and Relationships Research Solutions

23. #2 – Research Solutions How Big Is the Digital Divide in SF? Government Websites Ask Google COIT Reports and Plans On-line What Have Other Communities Done Look for Ideas and Allies Who Makes Decisions About Funding and What Is the Timeline?

25. #3 – Identify Decision- makers

26. #4 Educate and Involve the Community

27. Building Relationships and Accountability

29. #5 – Identify Spokespersons Making It Personal – “Telling the Stories”

30. #6 - Mobilize for Direct Action Watch YouTube – Search “OATS at City Hall”

31. Become Agents for Change

32. #7 - Celebrate!!

33. Celebrate Who We Are and What We are Going to Do Together Picture from Today Here

34. Social Media Can Amplify Your Message Basic Tools – Many Audiences Promote your issue, raise awareness, spread the word, increase your lists and move people to action. Get instant feedback from your allies; utilize the “grapevine” with friends telling friends Connect with influential people (i.e. bloggers, policymakers, press, bloggers, other organizations and allies.

35. The Key to Social Media? Don’t Be Afraid – Just Try! Social media is free but requires a time commitment You can learn slowly on a “need to know” basis with lots of on-line help available Social media + assistive technology can provide equal access to all Social media is available in many languages

36. This is something we can all learn together Gray Panthers On-line Advocacy Day

37. So Now Let’s Try… For more information, go to www.sfhealthyaging.org or call 415-821-1003 ex. 1 www.sfhealthyaging.org