1. 1 hand-in-hand

2. GOAL 2 develop the supporter base of a younger audience (university student) aged 18 – 25 in UK. increase the number of site visits and fundraising ensure the deafblind children are able to communicate with their families and vice versa. ensure that disability will be included inthe next Millennium Development Goals

3. 3 INSPIRATION “I wish I had known in the beginning that deafblindness didn't mean the end of the world for my child...” Sahila, Alisha's mother “21% of 18 – 34 years old admit that they have actually avoided talking to a disabled person because they weren’t sure how to communicate with them.” (www scope.org.uk 2014)

4. 4 INSIGHT They give up communicating with the deafblind.

5. 5 Being deafblind is not the end of the world. Through the hand communication, they can still pursue and enjoy their own life. Tactile is the universal sense that young health people also have. We need to tell them that they have the ability to help and change the life of the deafblind through their hand. STRATEGY Tell the target the potential of their hand that can change one’s life. hand signssign language braille

6. 6 Please put your hands on Please put your hands on IDEA hand-in-hand

7. 7 What : Install the interactive digital signage at school bus shelter. When : Before holiday season starts Where : On major university’s campuses Please put your hands here Your hands have the power to change the life of the deafblind. IDEA 1. The target puts their hands on the hand-print on the screen at the bus stop. 2. While they touch the screen, a deafblind kid gradually appear on it with light and sound added. 3. The screen will show the kid getting in the school bus, reflecting he/she now receives education with their help.

8. 8 IDEA Facebook & website postcard Sense International is supporting deafblind people to live, learn and thrive. If you agree with this mission, please give a signature on your palm below with your finger. Share on FB : Print this out for your remembrance as a postcard : Homare takahashi Receive the picture of your handprints and learn more about the deafblind. Share Educate Donate Homare takahashi You can help the deafblind With your hand Lean more on 4. The target is asked to give a signature on his/her palm print. (The signature data could later be used to lobby for MDG.) 5. The picture will be automatically uploaded on the SI’s Facebook page. 6. By reading QR code, the target can learn about the deafblind and make a donation. 7. They can get the printed post-card and share with their families.

9. 9 10 min3 people 1 hour18 people 1 day (12 hr)216 people 1 week1512 people 3 months (13 w)19656 people If one person has at least 100 friends on Facebook, the campaign will reach approximately 2 million people in 3 months. ReachTime Span SIMULATION

10. 10 GOAL 1. ensure the deafblind children are able to communicate with their families and vice versa 2. develop the supporter base of a younger audience (university student) aged 18 – 25 in UK 3. increase the number of site visits and fundraising INSPIRATIONINSIGHTSTRATEGY Tell the target the potential of their hand that can change one’s life. IDEA : hand-in-hand SIMULATION The campaign will reach approximately 2 million people in 3 months. SUMMARY “21% of 18 – 34 years old admit that they have actually avoided talking to a disabled person. ” They give up communicating with the deafblind. Please put your hands here Your hands have the power to change the life of the deafblind. 2. The deafblind kid appears on the screen. 3. Learn about the deafblind from the movie. 1. The target put their hands on the screen. 4. The target is asked to give a signature on their palm print. (It can be used for MDG) 5-7. Learn, share, and donate, through the mobile and postcard.